This is Under Pressure, a podcast where we dive into the untold stories of entrepreneurs and business owners who have conquered adversity to achieve greatness. And now, here's your host, Nic Staton.

Welcome to another episode of the Under Pressure Show. I'm your host, Nic Staton. Today's guest is Chris Johnson. Chris Johnson, if you don't mind explaining to everybody a little bit about your background and stuff like that and where you come from.

Nic Staton

All right. So, hey, I'm glad you come and joined us tonight. And so I'm here with Nic. The first time I've ever met him is tonight. And so, man, he's got a podcast and I love sharing my story, love helping people. So my name is Chris and I actually own Rivertown Pro Wash. We're here in the Myrtle Beach, South Carolina area. and been in business for a long time. So we started the business in 2006. That literally come off the cuff of an eight-year drug addiction and literally lost everything I had. God saved me in 2005, February 5th to be exact. We left here to try to get away from that influence of the drug and that lifestyle. And man, we went into a place, couldn't find work. I mean, I was unhireable. I got a rest records. I got drug charges. Um, driving record was horrible. Couldn't find work anywhere.

Chris Johnson

Right.

So I literally borrowed 500 bucks from my mom and went and bought a Lowe's pressure washer, a garden hose, and went and bought 500 Vista print cards. And I literally walked. I didn't even have the money for gas in the truck, man. And I would park at the end of a neighborhood and for eight hours a day, I would walk and hit every door in that neighborhood, door to door walk. And that's how we started. And, you know, you hear all kinds of people talk now that the $99 guy and oh my God, you know, you hear this stuff, right? Yeah. Dude, I was the $75 guy. 99, man, that wasn't even a deal for me. I was just trying to put hamburger meat on the stove so I could feed my wife and daughter. And we ran that way until 2019. Right. Literally. So in 2006, we made $7,000, man. We lived on that for the whole year. In 2007, man, we hit a home run, dude. Nic, we doubled, like I doubled the company. We made $14,000. Right. And I think back on that today, we make that a day now. Right. They make that in a whole year. Right. And long story short, we moved back home to Myrtle Beach. We left and went to Hart. So we moved back home 2010. I got on with a corporation called Pepsi. Everybody knows who Pepsi is. And so the business kind of turned downward because I was focused on growing in the corporate world. And so I learned a lot about management, about sales, about how to understand people, how to actually talk to customers. So for nine years, I went through the ranks of pips and was moving up the ranks extremely quick. So I would just pressure wash on the side and it really didn't matter. And so long story short, 2019, they backed me into a proverbial wall, love them, have no hard feelings toward them at all. But it was either I had to go get a degree. or I was just literally topped out. I was as high as I could go. And so that didn't sit well with me, but you gotta understand, I had never made over $14,000 with this company, ever, in a year, ever. And I'm sitting here in 2019, in January, and I went to my first convention in my life. And it was with pressure washing motivation. They had a conference here in Myrtle beach. And I got around some guys that were talking about doing 800,000, 1.5, 2 million. I said, man, y'all crazy. You full of your line. I've been doing it since 2006. There ain't no way you making a million dollars washing houses. Right. Show me how I want to learn. And man, they started teaching me. And so in March 8th, 2019, I walked away from Pepsi and I was making a lot of money and life was really, really good, really good. And I walked away, man, by faith. And I said, I'm going to go full time into this because if they can do it, I can do it. Right. If you can do it, I can do it. And hey, I'm going to tell you, if you're watching this podcast, if I can do it, you can do it. That's right. You just got to believe you can do it, and then you'll start achieving what you believe. You got to change your beliefs first. We'll get into all that in a little bit. So anyway, over the last five years, we've grew the company, man, over 438%. So we've grew every year over the last five years. This year, we've transitioned out of the cleaning company. I give it to one of my technicians. Basically give it to him. Literally, because I felt God calling me to go coach and help other people and grow other companies and help people level up. And so that's what I'm focused on now. And so that's kind of my whole story in a nutshell. And you ask any questions to fill in the gaps that you may have questions on.

Um, I mean, it sounds like you're doing a lot of stuff and been doing a lot of stuff for a while. Um, if I had anything, I guess I would just like to say, uh, how, how, when did you actually start, uh, I guess really start, you know, making enough money to where you were, uh, hiring on people and stuff like that. And how did you go on with, uh, with about hiring people on.

So I'll tell you a quick story about that. Stories keep you reeled in, and I'm a great storyteller. I'm a public speaker too, so I love stories. So here's the deal. So when I was at Pepsi, not only was I a manager of people, and in the last three and a half, four years at the company, I've driven trucks my whole life, like from time I was 18 till now. I still carry a CDL Class A now. I've always had my Class A. I'm really exceptional in truck driving, and I really know how to teach it to other people. So Pepsi would have me train their people in how to drive trucks, how to pass the CDL test, and how to be road safe. So I did that for three or four years. Now transition to pressure washing. Now we're the proverbial do-it-yourself guy, right? The Chuck on a truck. That's who we are, amen? And we're rolling. We're doing it. We're answering the phones. We're pulling the hoses. We're doing it all. And most of the people on this call that's going to watch this podcast, that's you.

Oh, yeah. That's a lot of them.

Yeah. Yeah. I know how you feel. That was me for the longest time. Yeah, it's brutal. I'll never forget the day that I said that day had to stop. So this was in 2021. Yeah, 2021. It's Christmas. No, 2020. It's Christmastime. And I'm sitting there, everybody's enjoying life, and I'm miserable. And my wife said, what is wrong with you? I said, if this is what success feels like, I'd rather lose. I said, because I can't maintain this level anymore. I'm done. I'll go back to Pepsi. Because when you're answering the phones and broadfaring at eight o'clock at night, you're having to send emails at 10 o'clock at night to catch up on invoices. You're having to tote the ladders, move the ladders, pull the hoses, wash the house, talk to the customer, schedule the next customer, answer the phone. Dude, this is relentless. It will drive you insane. So that night, my wife looked at me and Nic, here's what she said to me. She said, do you remember at Pepsi, train people how to drive 18 wheelers full of drinks? I said, yeah. She said, did any of those people ever go kill somebody? I said, no, I trained them. Now the crap question is that. I trained these jokers. She said, Do you think it's easier or harder to spray bleach on the house and rinse it off?" And she turned and walked off. And I said, I ain't washing houses no more. Right. No, bro. A monkey can do what we do. This ain't hard. Right. Spray chemical on the house, rinse it off.

Right.

This ain't rocket science. Right. And I had the mindset shift that night. I can't do it all. And I need to train other people, because if I don't have the ability to train other people, maybe I'm in the wrong business. Right. Oh, yeah, definitely. Because we're not the sharpest tool in the shed. I don't want I don't even want to have a sharp edge on me. I want to be the dullest dude in the room. I want something better than me. Yeah. Yeah. I want to hire up way up here and y'all tell me what we need to do to get better and all this. Yeah. Amen. Right. So that's, that's where the transition has to happen. It's in here that we don't think to ourselves to think nobody can do it as good as us.

That's not true. I just came, came, came from over that mindset because in 2020, my bucket truck business had tanked and I just had that mindset that I didn't want anybody or need anybody. Then I came out, the gates made $84,000 and I was like, shit, this is where I need to be. I was like, I don't need anybody else. Then that next year I made $84,000 in the whole year because things just didn't work out the way that, the way that they did that, uh, first six months. Yeah, and uh. Then I got to a point where I was making 184,000 and I kept telling myself, no, I need to make a little bit more than I can hire somebody. Then I made two 40 and then I turned around and told myself I need to make a little bit more before I can hire somebody. And then I got to a point where I was like, look, fucking hire somebody and literally put them in this other truck. You've got two trucks here and one of them's just sitting and you're literally just driving one and then driving the other one, put somebody in it. and literally went through a couple guys, made a post on Facebook. Somebody else that was a pressure washer showed up. Next thing you know, me and him been working side by side with each other. I've got him in my other truck. I'm pouring everything that I can into this gentleman. I'm noticing that everything about him is changing. Just his leadership and everything with him, uh, with our new helper that we have, the first thing that came out of the helper's mouth was he's a leader. I'm just following him. I was like, dude, that's what I want to hear. I don't want to hear, uh, I don't know what I'm doing. And this guy's not teaching me anything. So that basically showed me that what I'm doing is wearing off on him. And then that's wearing off onto the next person is going to keep on trickling down. Building that culture is what it's really about.

It's how you grow. And so, you know, and what everybody needs to understand, it's a process. If you've never hired people, there's a lot to it. Um, even to the way an Indeed ad looks and the way it reads, you know, we would put stuff out like we're looking for a professional, uh, super gun, super soaker, super soaker operator. Something crazy, you know, that's what we do. We got a professional super soaker. If you're a big dude that wants to be a kid, man, I'm the dude for you. Let's go. Because we can pull the trigger on this 8-gallon all day long. Right. You've never had a super soaker that can shoot 60 feet. Come on. I'll show you one. Let's go. You know, playing three story houses from the ground, like you can't buy that at Walmart, baby. No. So, you know, you got to have fun with it, but you also got to have structure. You need systems in place. Uh, you need, uh, SOPs, you need accountability, things in place where when your people show up, they understand the rules of the game. Because if you don't have rules to the game, you really don't know when you're, when you're really being successful or not. Right. You got to have rules. So, so get your rules and get your structure in place. So you know what you need when you hire the person and then go hire the person.

Yep. Build out your core values, build out your mission statement, all that stuff. So that everybody's on the same, same, same track of vision and actually understand your vision and explain your vision to these people too, over and over and over. So they understand it.

See, if you hire people without all that, you've literally just got a buddy in a truck seat at that point. It's not an employee that has respect and reverence for a, for a company that you're trying to grow. They just think, well, this is like a side hustle. I'm just helping this guy sometimes watch houses. No, that's how to get the mindset right out the gate.

Um, If you could, explain to people what's been the hardest part of your whole thing.

So I'll tell you the hardest part. The hardest part of growing a pressure washing company, any service based company, you've got three legs that keep the fire going. Okay. Here's the three legs. I'm going to give them to lead generation. lead conversion, and client fulfillment. These are the three things you must have to have a burning business. If you have two of them without the third, you have a business going out of business. You cannot have a business thriving without all three of these. Now, with that being said, when you have lead generation, that is your marketing. Josh Latimer says it best. I like what he says. Everything is marketing and marketing is everything. You have to market your business. If I don't know wet and wild washes houses, I cannot call you Nic. All right. If I don't know, Joe Smoe is washing houses because he has no stuff on his truck that tells anything about who he is. He doesn't wear a shirt that has any name or number on it. He never gives out a flyer. He never gives out a business card. He is going out of business, right? Well, he's definitely never growing it. So that's the one thing I talked to a guy yesterday and my heart broke. because he's five years in this thing now and he's still only doing 200,000 a year. And I said, man, there's something wrong. Something's wrong. And I figured out what it was. Put 100 yard signs out, and then he don't do it again for three months. He'll buy flyers and put them out on mailboxes or go door to door. And it's sporadic. And he said, I can't keep my trucks full. And I can't keep the work coming in. Well, it's because your marketing is not steady. Marketing has to be like a playbook, like you're going to a football game, and you've got multiple plays that you're going to call. And you know when you call the play, there's a result that happens. Right. You got to get it dialed in, guys. You can't play around with your marketing. Quit tiptoeing through the tulips with your marketing. Now we put out 200 yard signs a month when I had Rivertown ProWash, and we did that for over two and a half years. 200 yard signs a month, 12 months a year. I was literally known as the sign king. People from out of town would comment on things, the sign king lives in Myrtle Beach. You can't hit a road that there's not a yard sign. It was my number three ROI generating revenue stream was marketing yard signs. Housewashing with a phone number, dude, that's it. And they were the color of my truck. So one of the number one things, Nic, is, is the marketing. People are scared to spend the money because they don't know if it'll actually work. Well, guys, you got to do the stuff. The Bible says the diligent shall prosper. Right? If you're not diligently marketing your company. You cannot prosper. It cannot happen. If you say I'm going by word of mouth and I'm building off referrals only, you're lying number one. And number two, you'll always be on the truck and you'll always be broke. You can't grow that way. I do want to hit the second pain point that most people face in the exterior cleaning business. Not only do they not market, they don't know how to sell. They don't know how to talk to customers. They try to close over the phone. They try to do a thing on the internet where the customer can put the size of their house in and then get a quote right off the top. I don't know if you do this or not. I hope I ain't hitting you bad, but I don't know if you do it or not.

No, but I'm organically marketing. I don't pay for marketing or nothing like that, and I continuously grow.

Yeah, but you're not doing by word of mouth.

Yeah, I do a lot of word of mouth. We do a lot of commercial. We're not even doing residential, really.

No, but what I'm saying is you are marketing your company.

Oh yeah. I market the hell out of my company. That's what I'm saying. I'm in their face. So when I go to like pull up to a prospect, they're already like, we already know who you are.

Yes. Yes. See, don't misunderstand me. You don't have to market your company with me.

I know what you're, I know what you're saying is, is, is basically is, is people that, that don't do anything. They don't post anything about none of their stuff or none of that. And then they expect their company to grow. It's kind of like you going out and opening up an LLC and expecting you to get business, but it don't work that way.

It don't work. So guys, I'm not saying go out and spend your last $25,000 on marketing. That ain't what I'm saying. Right. But whatever you do, do it. So Nic just said he's not spending the money, but he's posting on a link to see his post on LinkedIn almost. a post almost every day. Every other day, I see a post on LinkedIn. And if he's following me, he's and he's posted on Facebook. I mean, he's doing stuff to fan the flame, to get his name out there.

That's all I'm saying about brand awareness is what it really comes down to is just getting that brand out there and being in someone's face. And then when it comes to their mind of pressure washing, they're like wet and wild. I see that shit every single day. And that's what that designed is what it's designed to do. Now, if you just turn around and come out the gate and you just pay for somebody to run ads for you and then say that marketing agency somehow messes up or y'all have bad beef or whatever it may be, and then they disappear, then you built up your whole company off of ads. Then you're basically your company is going to tank. But if you, if you build your brand up off of brand awareness and then eventually get out to like marketing and paying for ads and stuff like that, then it actually works a lot better. But we just haven't actually implemented any kind of marketing with like ads or anything because everybody's burnt us.

Yes. So what I would suggest, we had 21 different levers that we pulled for marketing 21 different things when we did for marketing. Now, about eight of those cost us a lot of money. Right. The rest of them were free, you know, referrals, you know, giving cards out at Walmart. It's just all kind of stuff, you know. client fulfillment because current clients coming back. That's a marketing strategy. You got to get your current clients back. Man, most people ain't even doing that.

See, I'm real big in commercial. So a lot of the commercial people that we do work with, they're constantly calling us year after year. And then those bigger companies that we work for, they may end up one company may end up flooding us with a lot of work. And then the other two kind are in the building stage. And then that one that flooded us falls off and then the other two start picking up. It's just. It's a balance of it, but you got to build those relationships with people. And how I've learned about the relationships is because on the commercial side, it's a lot harder for you to close. You're not walking in and closing on somebody like you are on a house. No, that's where a lot of companies and a lot of people get discouraged is because they're not closing right away because they're used to that interaction with the homeowner. Where I really succeed is on the commercial side, because I'm not going to leave you alone. Right. Right. You're literally going to have to tell me to fuck off or I'm going to call the cops or something like that, because I'm going to keep on calling you. Keep on putting that word in your ear. Because there again, with you being on the commercial side, you've got a shit ton of stuff going on. And if you're a GC and a builder or whatever, you definitely got a lot of stuff going on. You probably done forgot what I said to you as soon as I left.

Right. Yeah. No, you're doing a great job. I'm focused more on the guys doing residential. There's very few people that chase exclusively commercial.

Do you do any kind of subscriptions or anything like that with the residential side?

We didn't. I almost wish I did.

Cause I'm on the verge of trying to figure out something like that.

So I know a guy, I know a guy that's trying to think it's working. And I actually, told one of my lead guys after the business left me and we're talking and I said, man, I wish I had done a subscription based thing, even if it wasn't, but 57 bucks a year to join the membership or 97 bucks a year. But if you join the membership, 97 bucks a year, that gives you access to once a month emails that have nothing to do with pressure washing, you know, like do it yourself emails, like, you know, just build out 12 really dynamic emails or 12 videos. And then it gives you access to us that when you call. Because you're a member, you go to the front of the line and you go to It's premium. If you want mornings, you get mornings. You want afternoons, you get afternoons. You go before evening. I didn't do it. I wish I would have, and I would recommend doing it.

I've been trying to figure out something. I'll end up coming up with something because that's going to get the residential side really going, I feel like. And just to have that reoccurring base of X amount a month or whatever would be really nice.

Let's just think about it. If you just say you got 300 residential customers that would sign up.

Oh, I already did is 49. If I did $49.99 a month times 12 months per customer or whatever, that's $600 a year per customer. A thousand of them. That's $600,000 a year.

Yeah, that's pretty good, ain't it?

Fucking A. I already broke it down. That's a thousand houses. That's twenty five. That's twenty five houses a week. Hey, that's five houses a truck.

Listen, listen now, listen. All right, now listen, now listen.

Let's, let's, let's, oh God, let's mastermind just a second. Let's brainstorm. Listen now. Do you know why Planet Fitness is so successful? Probably because of their subscriptions. Their subscriptions.

Because motherfuckers will sign up for it and then they don't use it.

So if you had 1,000 customers, you don't wash 1,000 houses in a year. I mean, you'd have to have, Lord God, the way we wash houses, I mean, our average ticket in 2023 was $2,000. $2,017 with a 67% close rate in 2023 on residential houses. So we literally wash, I mean, to make a half a million dollars for us, we're washing 250, 280 houses. And we're doing a half a million in residential cleaning. So, but if I got all 1,100 people in my CRM, sign up for $97 a month or $47 a month, and they just kept paying me whether I'll flush their house or not. I'm just saying.

You're bound to have some of those people throughout that that just forget about it.

Yeah. And it's just automatic draft.

And then every so often they're like, oh shit, I need to hit up them and get something done.

Yeah. So I'm telling you, I honest to God, thank I missed a huge thing. When the guy told me two years ago, he was going to start doing it. I was like, man, it'll never work.

I actually would have the same, same motive as you. So like, everybody's been telling me this in my head, like you need to come up with some kind of subscription. I'm like, dude, there's no damn way. Like, I just can't see that in pressure washing, but if you can do it in HVAC, you can do it in plumbing. You can do it in other things. Why can't you do it in that?

It's all service. Do it. Do it. I'm telling you to do it. Pull the trigger Monday morning. $47.95, babe. Every customer. Hey, I'll sign you up for the subscription model. It's $47 a month. If you sign up with it today, you can get a 10% discount on this wash. You know, and the wash is 800 bucks. They save 80 bucks. So you just give up two months subscription, but you got 10 months. Right. So you're going to make another $500. It's okay. I'm okay with that. Yeah. I guarantee they'll sign up every time. I'm telling you. Sign up today. You save 10%. Yeah. And what that does, that gives you free access to if you have a birthday party four months from now and the patio gets chalked all over and you need us to come back out. When you're on the subscription, there's no minimum for us to come back out. We come back out. We waive the minimum fee, which is $350. So that's a big benefit to you. And we'll come back out and wash the patio for $40. It's not a big deal. Anytime you want. Right. There's a lot of benefit to a subscription. So just sign right here and we'll get you set up today.

Yeah. I mean, cause that that's like no brainer, honestly, cause you're making the money and you're just sending a truck out to go do an hour worth of work or two hours worth of work. So you got fuel in like an hour, a couple of hours of pay.

Yeah. And I mean, they're paying you every month.

Yeah. So it's not like you're not getting the money. You're getting the money, right?

You're making the money. And the reason why this come, it's come full circle. So, 1 of my coaching clients, so, you know, I do full time coaching now, so I do business coaching, public speaking, behavioral analysis. That's what we do. So we teach dis-profiling, body language, I teach all that stuff. So one of my clients out in Texas, he literally was doing pest control and mosquito treatments. And he wasn't doing a subscription. There was no contract month over month. And I thought, well, man, I think you're missing a lot. And that happened just this year. So just this February. So we instituted that. And from March to August, He had converted enough sales that he's generating $10,000 a month on recurring revenue. Now the mosquito treatment, you know, they're very small. Like his whole year package is like 2,400 bucks to $3,000 for the whole year, right? Where we do $3,000 houses, you know what I'm saying? But he's going, you know, every quarter to spray stuff, you know, 21 mosquito treatments, once a year ant control. And then we bundled it all in one bundle and we offered him a big bundle package at a monthly subscription rate. And we just broke it up over. And he's going multiple times a year. Right. And so he's by next year, by next August, his subscription where his contract month over month revenue should be probably around I'd say 50,000 a month.

That ain't bad at all, man.

Just starting off and just contract, you know, just contracting stuff. He's just taking this whole thing, breaking it up over 12 months. I don't recommend doing that for a pressure washer company. Not now. I would, I would do that for your Christmas lights. So when you take the lights down in January, if you instituted that plan immediately, people could actually buy more lights. at a higher value because they're paying it over 10 months and it'll be done by October. And then we're just going to put your lights up in October and you've already paid. And they'll say, well, dog, if we're going to do it that way, it's only 220 a month. Yeah. Well, I want to get that big thing you said over there. I just couldn't afford it last year, but if we're going to do it over months, I can do 350 a month. Right. Wonderful. Yeah. Let's go ahead and roll with that now.

Right. No, that's actually a, that's actually a good one too. Yeah.

So just have them pay you from January to October. And then you're locked in like Flynn. You've got all your money up front for Christmas lights and you've got it for the October, September downturn, you know, so you've got cashflow coming in.

Right. There's another thought. That ain't bad at all. Huh? I like that one.

And what you could do, this is just a thought. I don't know how long we're going here. I know we've been on here a little bit.

We'll go for another eight minutes, 10 minutes. I'll drag you a little bit more and I'll ask you a couple other questions real quick.

So all the customers that didn't go with your Christmas lights, you could offer them, well, hey, starting in January, We can do a payment option for you for next year. I know this year you really didn't have $4,200 to put on the lights. I get it. Money don't grow on trees. I fully understand that. But if you really love them and you want them, And circle back in January, we just start a payment plan. It's only $420 a month. And you just pay it over 10 months and you're done in October. And you don't feel that hideous $4,200 just like you lost a fifth rim. We can just do it over 10 months. And you might gain some customers that couldn't do it, but they could do a payment.

See, one thing that's holding us back right now is the guy that I have working with me, he's been doing Christmas lights for two years. And he was running it off a house call pro and they have a financing thing on there. I just don't have the bank account set up right this moment because just we've had so much stuff going on. Yeah. So once I can get that set up, then we're going to use house call pro for this or that business. And hopefully we can get some of them to bite in with the, with the financing part where they can basically get finance and then use that. I don't, that'll be really good. I think the financing is, uh, it's, it's kind of the same concept as if they just did a subscription, pretty much. It has zero interest. It just allows them to borrow the money or whatever, as long as their credit's good. Um, but then this way, if we turn around and offer this, then they ain't got to worry about using their credit or running their, running their stuff on any credit. And then they just turn around and pay for it.

Yeah. So you have the best of both worlds. So use whichever one that'll help you.

Right. No, that's actually a good outlook on that. You're just serving people. Yeah, that's exactly it. You're just solving problems.

Yeah, I'm giving you options.

How do you manage your mindset?

Very carefully. Negative influences I expel relatively quick out of my life. I can't be around it. I'm a high level thinker. I am a high eye on the profile. I'm a half glass full kind of guy. So I'm always thinking there's a way to win. There's a way to figure it out. And I'll tell you about your mindset. So Zig Ziglar come up with this quote. It may not be his, but I know I heard it from him. If you think you can, or if you think you can't, you're usually right. And so what I challenge you watching this video, I want to challenge you. I want to lean in. I want to challenge you to stop thinking negatively of yourself. And Myron Goldman calls it the lie-dentity. And basically, we have been sold a bill of goods from birth that rich people are evil, that money is inherently wrong, and that only a few people in the world actually make it, and you're not one of them. And that's just not true. So one of the biggest things is you have to start thinking differently about you. You have to literally become the winner that you've always wanted to be. in here. Myron Goldman says it best, and it's biblical. It comes out of Genesis. God said, be fruitful, multiply, and replenish the earth. The first thing you've got to do, guys, is you've got to be. You've got to become the person that you want to be. If you never change what you are mentally, if you never change who you are, you can never do things differently. Because here's the thing, Nic, and for all your people watching this podcast, if you're doing the same thing over and over and it's not working, means the mindset has not changed. Right. Because you can't do things differently if you don't think differently. Right. You got to think first, and then it'll automatically start changing what you do. When you change what you do, the inevitable result, you start having things that you wish you could have that you can't have now. You can only have the things you can have if you do the things that are required to get what you want. And you can't do the things that are required to get what you want if you're not being the person that would do the things. Mindset's everything. Everything. Mindset's everything. It all starts in the mind.

Oh, it definitely does. And you gotta believe in the person in the mirror. If you can't believe in that person, then who the hell is going to believe in you? Um, another thing is what's been the best part of this whole thing.

And the best part is, and it may be different for mine is, is winning, winning and in winning. What that looks like to me is that I know my family's taken care of. I know that if there's a need around me, I can help with that need. And that's winning to me. I have been fully successful when I know I can help other people and my family's took care of. That's success to me. That's winning. That's been the biggest thing for me, if you were to ask for the one thing, to know that my family's okay. I'm taking care of people because I'm giving them jobs, and I'm watching their families grow, and I'm watching people, and they're winning. And then I'm able to help other people that are in need, to level them up, to help them win a little bit. That's what it's all about to me, man.

It's allowing you to basically be a provider and to help other people to provide as well to their families and stuff like that. You're basically just being a leader for all of them, showing them the ways that you actually want things to be done.

Yeah. A lot of people say freedom. Freedom's another good one to have. Um, that's not mine cause for a lot of the years in mind, I wasn't free. I was a slave to the business. Um, so yeah, I didn't get no freedom, but you know, It's been good, man. God's been good to me.

He definitely has. He definitely allows us to cross paths with all kinds of different people and, uh, share stories and stuff like that. Spark up other people because a lot of other people get in their heads and get stuck and don't want to do nothing. And then they turn around and they hear something. And the next thing you know, it sparks an interest. Yeah. So, uh, how can everybody find you on social media and stuff like that?

So, you can find me Chris Johnson Leadership Services. My website, I'm on LinkedIn as Chris Johnson. I've got a Facebook post as Chris Johnson Leadership Services or Chris Johnson. You can find me on YouTube, Chris Johnson Leadership Services. I've got YouTube videos that even stem all the way back to when my pressure washing days were. So, I just left all those videos. I just changed the name. from Rivertown ProWash to Chris Johnson. And I'll get my phone number out too. I'll tell you my phone number. I have zero problem getting my phone number out. But don't just call me for every other question in the sun. But it's 843-504-8035. My phone number is all over the internet. But I just want to help people. And so I will tell you before we go, just so all your listeners can see and hear. So I do business coaching. We do public speaking. So if you need a speaker for an engagement, if you're looking to grow your business and be held accountable and put some systems in place and learn how to do high level, that's what I teach. That's what I do. And so give me a call, look us up on the website, fill out the form. I'd love to help you in any way.

Sweet. I greatly appreciate you coming on here, Chris, and taking the time to explain a little bit about what you've got going on your story and background and stuff like that. Um, I mean, it sounds like a lot of stuff that we have in common and things like that. So I'm sure we'll be talking a lot more after this podcast, but, uh, I appreciate you coming on here and we're just going to end this right here and, uh, we'll talk more. Thank you, man. Yes, sir. Y'all tune in for another episode. Y'all have a good one. Peace.