Under Pressure with Nic Staton
In a world where success often seems like a distant dream, some have faced unimaginable pressure and emerged victorious.
Welcome to "Under Pressure with Nic Staton," the podcast where we delve into the untold stories of entrepreneurs and business owners who have conquered adversity to achieve greatness.
Hi, I'm your host Nic Staton. Join me as we journey through the highs and lows of entrepreneurship, where the path to success is paved with challenges that would make most turn back.
In each episode, we sit down with remarkable individuals who have stared down the barrel of failure and said, "Not today."
From battling financial ruin to overcoming the most extreme business obstacles, these are the stories that will inspire you, challenge you, and push you to your limits.
So, if you're ready to learn the secrets of resilience, determination, and triumph against all odds, then buckle up and tune in!
Because here, pressure doesn't break you – it makes you.
Stay tuned and be sure to subscribe today!
Under Pressure with Nic Staton
Building a Business Through Leadership, Networking & Team Culture with Justin Barnes of Alphawash
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In episode 30 of Under Pressure, Nic Staton interviews Justin Barnes, the Founder of Alphawash, and his Lead Technician, Josh, as they dive into the nuances of leadership, the significance of networking, and the strategies that have helped them grow their business over the years.
Tune in to hear about their shared journey, the challenges of entrepreneurship, and the importance of building a strong team culture.
TIMESTAMPS
[00:02:42] Company culture and employee growth.
[00:05:54] Team Leadership and Ownership
[00:09:45] Starting a pressure washing business.
[00:14:00] Pressure washing business journey.
[00:15:30] Five-year networking pipeline.
[00:20:23] Mindset management through faith.
[00:24:21] Dan Sullivan's impactful books.
[00:27:31] Content production vs. consumption.
[00:41:18] Commercial expansion through networking.
[00:44:06] Gas soft wash pump benefits.
[00:49:07] Small improvements in business growth.
[00:52:10] Team dynamics and communication challenges.
[00:54:27] Scaling a cleaning business.
[00:58:02] Commercial job success stories.
[01:02:10] Lead magnets for homeowners.
[01:06:18] Goal of reaching 1 million.
[01:08:18] Learning from others' mistakes.
QUOTES
- "People buy people. They don't buy pressure wash and they buy you. They buy the feeling they get talking with you." - Justin Barnes
- "Everybody thinks growing a business is all these big, ginormous changes, but it's really a bunch of little small ones that you see during the day and you see it and fix it and go on." - Justin Barnes
- "I want everybody to be kind of like perfect in a way, but at the end of the day, nothing's going to be perfect and nobody's going to do anything the way that I do it. As long as that **** gets done, I don't care how you **** did it." - Nic Staton
SOCIAL MEDIA LINKS
Nic Staton
Instagram: https://www.instagram.com/wetwildpressurewashing/
Facebook: https://www.facebook.com/nick.staton.18
LinkedIn: https://www.linkedin.com/in/nic-staton-568ba6229/
Justin Barnes
Instagram: https://www.instagram.com/callalphawash/
Facebook: https://www.facebook.com/justin.barnes.775/
LinkedIn: https://www.linkedin.com/in/justin-barnes-ab8b25b7/
WEBSITES
Wet & Wild Pressure Washing: https://go.wetnwildllc.net/freequote
Alphawash: https://callalphawash.com/
This is Under Pressure, a podcast where we dive into the untold stories of entrepreneurs and business owners who have conquered adversity to achieve greatness. And now, here's your host, Nic Staton.
Welcome to another episode of the Under Pressure Show. I'm your host, Nic Staton. Today's guest is Justin Barnes and Josh. Josh is his lead tech. and he decided to stay around a little bit and get asked some questions. So Josh, what brought you on to Alpha Wash?
Nic Staton
I was working at a commercial print shop for like 10 years and just got real comfortable, afraid to leave. The money wasn't what I needed and finally just After putting ads out on Indeed, I got in contact with Justin and it started from there. I started out my first week door knocking, then moved on to technician and then worked my way up.
Josh
Did you ever have any experience pressure washing or anything?
Nic Staton
Just like at my house with my dad, just like small. We have a little Honda four gallon per minute. And we've used, but other than that, just not much. I had, uh, pressure washed my driveway the weekend before I took the job at Elk Wash, did the whole thing with a wand. And so then when I actually took the job, I was like, eh, I don't know about this, but it was a, it was a lot easier. Oh, yeah. Yeah. Very, very satisfying.
How long you've been with them?
A year and eight months.
You're in eight months.
Say that again.
That's that he's the longest team member so far, like duration of time. And he's the longest I've had somebody on the team for one straight period of time. So that's, that's awesome. Hopefully we're starting a new trend with Josh. Josh has started and we got another guy named Nolan that we've had a pretty good while too. And yeah.
So building culture now.
Yeah, man, we have a culture of excellence here. of the months.
There you go. Just keep attracting more people that want to be a part of that culture. How long have you actually been open, Justin?
So I've been pressure washing since I was 15. But technically AlphaWash was started in 2021. We officially got official business in 2020, but we were operating under a different name in 2020. So this is our fifth year.
What's your fifth year? Okay. Fourth year for real, for real I'd say.
So did you start off with having employees straight out the gate or did you start off by yourself and then build up to having somebody?
Oh yeah, man. I worked the whole time in college by myself. I didn't even, I mean, I never even crossed my mind to get employees. I just did enough that I could go fishing. I did a two and a half gallon a minute, no hose rails, day and throw and bleach bottles. In the back of the truck, I had like 100 bleach bottles, and people probably thought I was covering up a bunch of dead bodies or something in the high school parking lot. But yeah, I'd roll off my two and a half gallon minute per machine, and I would just give her hell and pick my $100 check up when I got done, and I thought I was rich. That's how it was pretty much all the way through my sophomore year of college. Then my junior year college started to start thinking about what I was going to do when I got out and started getting a little bit more serious about it, started figuring out how to do some marketing stuff that I was learning in college to actually, you know, get support. I can't really say I learned much of anything in college that was actually applied to the company. They give you a lot of theories and a lot of I don't know, honestly, pretty impractical stuff for a small business in college. I think that's the most positive way I can frame it up. But yeah, we started, there was a couple of guys in the fishing team. That's what I went to college for. I was in a fishing scholarship. And a couple of guys on the fishing team started helping me. My senior year, I had one that pretty much, his name was Jared Brown, we called him Bobby. Oh, Bobby, he's still a good buddy of mine. He just had a daughter not too long ago, Caroline. Yeah, that was that was good. Bobby was awesome. And he just decided that he didn't really want to get wet every day after after college. But he worked with me for about a year, my senior year, maybe a year and a half. And yeah, that's kind of how it got going. And then we do that I went through 120 like working day interviews, like trying to get off the truck, it took me freaking years, which also a lot of it was just, I didn't know how to lead people. And I'm not saying I'm the best at it today by any stretch of the imagination, but yeah, it was very, very difficult for me to get the first one in place where I can stay a whole day off the truck and not have to, you know, answer the phone 150 times. Like if there's problems out there, freaking Josh and Nolan, man, they're they're usually Johnny on the spot and they can solve some pretty complex problems. And they know, they're not afraid to make a mistake because they know that I'm going to back them up and know that if they thought they were doing what the company had, as far as the best interest in mind, then I'm going to back them up 100%. I like the fact we have a leadership ultra here. We want them to take ownership. We want them to have that freedom to call the shots and to lead the rest of their team in those You know, and sometimes, sometimes you call the wrong shot, but that's what you get when you have a team of leaders, you know, and hell I'm wrong too all the time, but you just gotta keep moving, man.
Don't let it slow you down. Those are our permanent.
Right. I totally understand that part or whatever. My, I get my frustrations out in the job. I tell the guys it's better for me not to be out in the field. Yeah, for sure. Unless we're on the post-construction jobs, we're out there, those rednecks, they don't give a shit about my cousin and all that stuff. But when you're around the homeowners and things like that, my mouth tends to get me in a little bit of trouble. So it's better for me not to be out there and allow them to go out there. And I find that they get tips and shit, man. I'm like, damn.
Man, I'm not gonna lie, Nic. We were listening to it this morning and we were cracking up about goats. It was my wife that had it. And like, dude, it was awesome. We were having a good time. And then, dude, you got to cuss a bit. And my wife, she don't even like me cussing much around. She's like, oh, I don't know. We might need to listen to something else. All right. So I don't know. That's something that we're pretty picky about as far as the job site, you know. We feel like we don't know. We never know what another person, you know, what their beliefs are. it's best that we, we found that it's best for us if we just kind of keep that professional board across the board at all times. And I know I've probably said a couple of cuss words since we've been on. I know you don't care, but yeah, I have to watch myself on that.
It's not that I don't care or whatever. It's just, it's just so, I guess, like a habit that it just comes so natural.
That's what you mean, for sure. I definitely can relate to that.
And I find myself, even when I know that I get around people, because dude, we wash churches, all that stuff, bro. And I'm out there and I'm just talking to them freely. And I like, I don't know how, like, I have... No, like, we're gonna watch the shit out of this thing first. Sure, I'll say some off-the-wall shit or whatever. Don't be like this. I guess it just goes, like, through one ear and out the other, or either I just, like, attract the right church group. I don't know.
Well, Nic, I think Mr. Josh is about to have to go out on his... He's got a hot date. He got a hot date?
Yeah, he got a hot date with his pregnant wife, Jonathan, who's about to be a father of his first child, so... How old are you? I'll be 32 in four days. Yeah.
32 in four days? He's got a stepson. Yeah, a stepson, Archer. Josh has raised him since he was a baby, so he's Josh's kid. You wouldn't know it if you've seen him together, but we're real excited for Josh and Barry having their first kid together, so he's going to be an awesome dad.
Well, that's cool. Have a good time out on your date and it's good to see that you actually got somebody good, you know, out there running a truck, you know.
Oh yeah, man. The people think, they ask me all the time or they'll like talk to Josh or Nolan and they'll be like, that was, I thought that was the owner that I thought too. And I'm like, that's what we want.
Right. That's cool.
Have a good night, man. It was nice meeting you too. Thank you for having me.
Um, so I think you, you, how'd you start your business?
Uh, so like, how did I get in exterior cleaning or, yeah, yeah. So pretty funny story. I had a job at an engineering company. It was my first job ever. And it was, uh, I was in the Monroe County basketball and one of my, one of my past mentors, uh, Mr. Barry McKinley, he hired me to work. at his engineering firm and I got paid $8 an hour and like I just scanned drawings from 210. I got out of school early for like seven period and I would go up there and scan drawings and I wouldn't get home after dark. I couldn't do any redneck shit. I like to do redneck shit like shoot guns, catch fish, ride four wheelers, you know, all that kind of stuff. Stuff I don't get to do much anymore, but uh, which I don't know why I don't, but anyways, my uncle, he did some pressure washing on the side and he never was real serious about it. My uncle Willie, and he just had the two and a half gallon per minute. And, you know, when he would ride around and sometimes he'd get out of the truck and, you know, ask somebody if he could pressure wash their stuff for 200 bucks. And that was, that was about the gist of it. And when he asked me, he asked me one afternoon, he said, Hey, I hurt my foot. Can you, um, could you wash a house for me? And I'm like, he said, it pays 250 bucks. And I'm like sitting there in the back and I'm like, wow, that's what I would make in like two weeks working after school. But I never, I mean, I grew up with my parents in Carlemont. So, I mean, we had a whole washing at our shop and they had had me stripping seats and carpet and pressure washing them since I was like five years old. So I knew how to run a pressure washer. So I went out there and got my jug of Clorox, used the injector that's made on the pump. I got my Walmart brand Clorox and rolled my two and a half gallon per, or I borrowed it. I borrowed it from my uncle, because all we had was the big diesel one that stayed at the shop. Went out there and did the job and got done, made enough sound love, sold the fence. It was like, now it'd probably be like a job we would charge for elderly. $1,100 or $1,200 for, and I got it done in like two hours. It was a vinyl house wash, a white vinyl house, they had a little white vinyl shed out behind it, and a white vinyl fence all the way around the whole entire property, it was about an acre and a half wide. And I remember it like it was yesterday. And I was just freaking mind blown, because my uncle told me, he's like, just squirt that bleach up there with that black tint and let it sit until you get to the other side of the house, and then just put that white tip on there, stand back from it, and just rinse it off. I'm like, that's it? Do I need to get up on it? He's like, no, no, no, just get back, rinse it off. I'm sure enough, it worked. I was like, no freaking, there's no freaking way I can just spray this stuff on and rinse it off, and the lady gave me $100 tip, so I just got like 400 bucks. And I'm like, done, 45 minutes before I would be off work. And I literally drove to my boss's office that afternoon. I didn't even tell my parents. We didn't have cell phones back then, you know. And hell, I wasn't even supposed to be driving myself to school. And my parents, we lived in a small town. My parents started letting us drive. We were like 12. So we didn't get treated like normal kids. We always got treated like adults. And I feel like it probably worked out and helped us in life. We just didn't realize it. quit my job that afternoon. Mr. Barrett was super cool about it. He just gave me the job just because he liked, you know, we were fishing buddies. And I took that $400 and I went to Trek Supply and I bought the same exact pressure washer. They still got them in there, the Simpson two and a half gallon per minute with the Honda GX. I think it's like a, what, a 230 or something? All plastic, yeah. And man, I was freaking jacked. I went, Took my uncle's back, told him I'm going into the pressure washing business. Thanks for the hookup. But he better look out, because he had some competition after that. And yeah, I went home. I told my parents. I said, I'll never work for anybody again the rest of my life. And I'm going to leave them in the wood here. The good Lord's blessed me. And so far, I haven't. But I really, I didn't understand the concept back then. And even through college, the first couple of years, I was more like that. reactive work that guy, I would like, be fine if I had, you know, $2,000 in the bank, and I'm like, okay, I can go fishing, I'm good to go fishing, I can buy some gas, and I'm going fishing because that's fishing is what I love, man. That's, that's my true passion. I mean, I'm absolutely freaking obsessive with it. And I wasn't too bad at it. I ended up getting a full life fishing scholarship at Montebello. And me and my partner, Adam Carroll, he and a lot of, a lot of success. The good Lord blessed us a lot while we were on the road and it was just the best time. But, uh, I would just, I lived on Le Lake having a little trailer out there and man, I would just freaking get up and go fishing every day, skip classes most days. And, uh, I would just pressure wash when I needed to. The thing I didn't realize back then was, you know, it's, uh, it's, it's all about consistency. Just like you say on your post, man, it's, you can't really build anything. Like, you know, you can go out there and have a great freaking seller day, but it's about doing it day in, doing it day out. And that's where you truly get some momentum going. And you really have a hard time, you know, when you're just doing it in a reactive way, you're really never get bad and build anything.
So that's kind of the story, man. That's why I tell people all the time. It's like, they always hit me up and they're like, how are you landing these jobs? And it's like, dude, I got a five-year pipeline. Five-year pipeline. Can you elaborate on what you mean by that? It means that I don't run ads or none of that shit. So literally all the jobs that come in is off of a pipeline that I have literally built up where I've been planting seeds and watering those seeds over the last five years. So all those connections hit me up every, every year.
So your main form of marking is definitely like a, it's a networking basis, boots on the ground, getting the name out there, shaking hands. Is that kind of the, I don't even necessarily get out and like shake hands.
Really? How do you just hit them up online? Bro, just me posting the way that I do whatever is literally in their face all the time. If you open up Facebook, like I'm popping up in front of their face. That's why I tell you to get on camera the way that you do and just show your audience your authenticity, like who you actually are, what you do, what you enjoy, because now you're turning around and you're attracting more audience than just for pressure washing. So many of these pressure washing companies get on here, bro, and just literally blast nothing but pressure washing to people that get some people.
People buy people. They don't buy pressure wash and they buy you. They buy the feeling they get talking with you, man, just like You know, I always say, be the light that you wanna see in the world. And it's like, yeah, people can feel it, man.
Oh, they definitely can. And that's why I'd say, I even said this morning, and I don't know if you caught that inside the live video that I did or whatever. It's like, if you call me, my sales on calls is not really that great. My sales and text message is very not that great because I come off very aggressive. If I get in front of you, I read body language and then automatically I know how to adjust myself to be in front of you. So then I can close you more because then you're gonna enjoy who I am. You're gonna like me and you're gonna trust me. But if you talk to me on the phone, your first thing that's going to come off is, I've had several people call me and they go, oh, you don't sound confident.
You don't sound confident?
I don't sound confident? How the hell do you know that I'm not confident over the phone? All I did was answer the phone and say, hey, this is wet and wild. How can I help you?
Yeah, that's interesting, man. I guess people can definitely misperceive when they can't see. I can't remember the exact numbers, but I remember that there's a statistic, it's like a quote. And I do know there's a statistic that like 88% of statistics are incorrect. So take this for what you want. But it's like, this is how communication works. This is how it's perceived. It's like, actually, you know what, Nic, I'm gonna look it up real quick. It's Tommy Mello talks about it. Let's see. It's like the, I know that only 7% of how people perceive what I think it's 7% is words. And then it's like 20 something percent. Uh, it's a 20 something percent body language. And then the four, I don't know, 50% tonality. So in tonality and body language might be swap, but it's like, You know, people get it can be the way that my tone or whatever. Yeah. So if I'm looking at you, and I go, I'm smiling, and I'm like, what the hell? You know, you know that I that's different than I'm looking. What the hell? Like, totally different. And you see my facial expression change, too. So that's the that's the body language piece. So we're humans, man. We're nature. Words are man made. Right? God you know, God put us on here to read energy, just like the rest of the animals in his kingdom, man. It's like, uh, energy is everything. Even like a dog can tell who's a good person, you know, they say, and who's necessarily, uh, maybe not, or at least not a dog person, you know, they're like, they weren't that guy.
Oh yeah. That's how you definitely can play with somebody bad. You're like, my dog hates you. I don't know if I can trust you.
And I've got a dog, if you don't like you, man, I'm there. I don't know that he's met anybody he didn't like. He's like Jesus, man. He loves everybody. He does not discriminate.
What do you do? How do you manage your mindset? Oh man, that's easy.
I like to get up every morning and I like to read a chapter in the big book. And yeah, I mean, John chapter 2 right now is reading it and it was talking about this moment about how Jesus turned water into wine. And it was, you know, it just talks about how Jesus was during his time here on earth. And it's like, I strive to be more like that, man. And I love people. I love serving the people more than I, that's the top priority, man. That's what makes getting up in the bed every morning. It's like, I don't care about money. I care about my time and I care about people. Um, but yeah, mindset, that's an easy one, man. That's all that's gone. I'm a, I'm a Christ follower and, uh, something that I'm really, really proud of. And it's something that, uh, there is really came on and it's like, it just builds up every day, man, as you, as you read the word of God and, uh, grow closer to God, you know, that's, it takes care of the rest.
Because your attitude always stays the same. Every time I always talk to you or anything, it's always the same.
Yeah. One of my other mentors, Wesley Bloom, he's got a great saying, and he really has pounded this one into it. Wesley and I have been friends for about three years, man, and he has taught me a lot. I've never had him as like an official consultant. I would just consider him a mentor because he's just like a friend of mine. But, you know, he always says, don't get too high, don't get too low, because, you know, whenever you, that's key. I think the biggest key is, and a lot of guys, well, like, you know, we want to get excited, you know, and it's a discipline to understand that everything in life fluctuates. Always it fluctuates, but for me, when you have a solid foundation, to stand on, there's nothing that can shake it from the outside. There's nothing out there, nothing that's gonna shake what's in here. So that's my take on it. And man, it's not me. It's not me, so don't take it as that. You're seeing me sharing the mind of God, just like as one of God's children. So yeah, hopefully that answers your question. What about you, Nic? How do you manage your mindset?
How do I manage my mindset? Going to the gym.
Oh man, that's nice. I see all the shirtless pics on there. My wife sometimes, she's like, what are you on? Are you on the gay side or something? She's like, you're looking at dudes with no shirts on? I'm like, oh, this is wild, baby.
But yeah, I go to the gym. Um, I'm definitely, I don't read Bible and stuff because like, I don't know, reading is not really my thing, but I definitely listened to audibles.
So what's some good books you've been listening to lately?
Oh, there's one thing in here in this audible that I've been listening to a lot lately.
I love Honorable, man. That's huge.
Book of Proverbs is definitely one that's always on throughout the day at some point. What's the name of the book? The Book of Proverbs.
Oh, cool. So they just got on Honorable?
Yeah. And it's just Proverbs, basically. And Proverbs is an amazing, amazing book. Yes. And then the other one that I like listening to is 10 times as easier than two times. Really?
Who wrote that?
Dan Sullivan. Oh, man.
That's a good one.
Dan Sullivan.
Dan Sullivan, man. He's the GOAT. He's really smart. He's wrote some really successful stuff. I can't think of any of them in the other names, but I know I've read some different stuff.
So I'm bad with like names and stuff like that. That is not something that I'm very, very good at. I'm sorry, Nic, I didn't mean to interrupt.
No, you're good. I wanted to ask, let's ask GPT. What books has Dan Sullivan written? Let's see what GPT says. I love the GPT functionality where you can talk to it on a recording or you can talk to it live. Or you can type it out, literally use it for everything. It is a freaking time saver, guys. I put pictures and everything in front of it. Oh, yeah. Oh, yeah. All the time.
I like take a picture of something and I'm like, what do you think about this? Did you know that LinkedIn does not discriminate from chat GPT? So you can literally take and copy all the stuff from that and then put it on to LinkedIn. And it won't fuck with your algorithm where like say that you take and copy and you put it on to Facebook, then the algorithm doesn't doesn't show up. I've tested it. Say that I type into chat GPT something or whatever, and then I press copy on it, then I put it on my Facebook, the algorithm won't allow that post to get hardly any attraction. But let's say that I copy and I paste it, then I turn around and go through it, and I add some stuff, and I add like a couple emojis or something like that in there.
Is it after you've posted it after you pasted it into Facebook, you change it or do you have you ever tried pasting it? into like a Google Doc and then copying it from the Google Doc. I wonder if that would change.
That might change it. I'm not really quite sure, but I just know that Facebook doesn't like for you to actually copy and paste a lot of things. It likes for you to simply spend the time of typing it out.
I did not know that, Nic. I'm so glad you showed that. I know there's a gold nugget for everybody listening. I just wrote it down here. And I'm a big believer, man. Everybody's got something to teach you. It does not matter. where they're at in their walk of life, they probably had some experiences that you haven't. Just like that.
I really enjoy talking to you because at the same time, I might help you, but at the same time, you help me too. So I have conversations with you or whatever. I pick up something or whatever from you.
Yeah. And that's awesome. And I really, I really appreciate our relationship. And I love, I love your branding, man. I get a kick out of listening to you on there. Sometimes I don't get the chance to very often, It's pretty most of the time, this is I keep the Facebook app to leave off my phone. And I'll just keep the messenger app, but I'll usually download it. I've been downloading it, because I've been posting more. So I've had it back on my back on my phone. So I'm trying to make a habit of only opening it when I'm putting something on there or responding to people. Because I love people, man, I could just sit there and read and comment. And it's fun, you know, connecting with everybody and See, whatever he's doing, it's fine, but he can definitely derail your day. And my first business coach, David Norman, he's been a home service business coach. He taught me a lot. And one of the big things he said was, be a content producer, not a consumer. He's like, consumers are people that usually have to work hourly jobs because when they're not working, they're usually consuming content, whether it's on Facebook or whatever. They're scrolling or they're watching TV. They're not doing anything, you know, and I'm not saying there's absolutely anything wrong with working an hourly job two weeks. If that makes them happy, then that's good. And that's what they should do. But I just know that I felt like God had a different plan set for me. And yeah, so I have to have to be a little strict on myself, you know, kind of have to govern myself.
I don't even have a TV. Really? Dang, this man's on for sure. I haven't watched TV in fucking five or six years. That's good, dude. The only time I watch TV is when I go into the gym or if I'm at a restaurant or something like that. Yeah, that's elite. If I like graze at it or something, or if like a sports game here and there or something, but at my house, bro, you ain't getting the TV to cut on unless you want to fucking stream something.
Well, what, let me ask what made that, what, what, what was going on in your mind to kind of make that decision happen? Like, was there just a certain time you're like, you know what, I'm done watching TV or you just never did.
It's a distraction. Yeah. What you just said, a lot of people turn around and they go to work. They do a nine to five where they just wasted all that time away from home. Then they come home and then they waste even more time sucked into a TV and they actually get nothing done. Then they want to bitch moan and complain about how they don't have anything. And me, A TV is not benefiting me in any way that is taking away from me. So that is not something that is going to help me get my stuff done that I need to get done. It's just like when DirecTV calls, they still call all the time trying to get me to hook back up with them. And they're like, well, what's your payment? And I'm like, the goats.
You got to share with the podcast listeners. First of all, that's awesome on the TV, man. That's pretty elite. By the way, I ran an ADD moment. Love that black brick one. That's cool. You got to tell the people what you said, the goats, they're born and bred and raised to get up and do every day.
Oh, they're definitely self-inflicted animals. They try to kill themselves.
That was interesting. I didn't know that. I heard some pretty wild stories from Nic this morning.
There are definitely some crazy animals. They'll try to climb fences. They'll try to jump on anything. They'll try to eat poisonous stuff. Then another thing is they get parasites from grazing over their own poop. Oh, wow. So it's just like everything is designed to try to kill them. They'll get their head stuck in a fence. And the next thing you know, they're freaking yanking their horns out their heads and bleeding everywhere.
That's crazy stuff, man. That's really cool that you have a goat farm, man. So, what do you do with the goats? Are they just for pets to look at, or do you... No, it actually helps me.
My biggest benefit that I get from them is a tax deduction. because I have a farmer's exemption and then I reserved 18 acres of my 20. And by me reserving the 18 acres and basically turning that into a cultivation for livestock, it saved me on my taxes. My taxes would be $7,000 a year. And I think I pay like 2,100. Man, that's incredible.
That was probably the second gold nugget that you threw my way. I got a fence right out here. So we have like a commercial office building, but I've got a fence right out here to lease this place. You think I can put it put some goats out there and Save some money. It's not very big.
I'm not really sure how the area is, but out here you had to have at least 10 acres. Oh, wow. If you had 10 acres and then you said that you had chickens and goats or whatever it was, and if you say that you're using them for breeding purposes, which they are, they're breeding. Yeah. Then you get to follow in that category to save. Okay. Cool, man. That's awesome. The other thing that I like to do is I like to eat them.
Yeah.
I mean, I'm not surprised. I bet they're pretty good. Goat meat is actually the number one red goat meat or the number one red meat in the world.
How similar is it to deer meat? You know how deer meat, I don't know if you ever ate deer meat, but like venison is pretty, pretty
So venison is real gamey, kind of.
Yeah.
And you got to do things to kind of take that taste away from it a lot of time. Where goat, if it's a female or a weather, then you're really not going to get that gamey taste from it. But if you've got a full on billy that's actually got testicles and stuff like that, then you could potentially get some testosterone. in the meat a little bit so it'll kind of make it a little gamey but at the same time a lot of Jamaicans want to have full grown billies and that's what they enjoy eating so at the end of the day it's just what your preference is but what i'd like to say that it's like have you ever had oxtail no no go buy a Jamaican restaurant one day out your way or whatever And just get you a plate of oxtail and usually they'll have goat meat as well and get you some goat curry. and try those two out, and they're very tender. Both of them are on kind of a bone, but bro, I guarantee you're going to hit me up and say, I have never had no meat like this, and I am going to continue going to go get this over and over and over.
Dude, I will definitely do it. I wrote it down here. I even wrote down oxtail and goat curry. Oxtail, is that like an ox?
No, that's actually cow tail, but they call it ox. It took me a while to learn that. I thought it was actually from an ox or something, but no, that's just what they call a cow's tail is ox tail. Interesting, man.
I, I wonder if that's what, uh, might make hot dogs out of that, kind of fit the shape.
So basically what, I guess it's just a long bone that has meat on it and then they chop it up into like, softball sized things and then they cook it and then basically all that tender meat comes off of the bone kinda. Yeah.
So like in the goat curry, what is that? Is that something different or is that the same?
Goat curry is just, it's just a way that they make the goat. Usually it's either yellow sauce or green sauce and the yellow is better than the green. So if you had to, if they had a choice, I would take the yellow over the green.
Interesting, man. Speaking of food, man, I know that you're, I know you're into fitness and pretty ripped up. What do you do for as far as your like Do you meal prep and do you eat the same thing every day? Do you track what you eat? How does that work?
I was meal prepping there for a long time, but it kind of got to be a little expensive paying for all of that. So now what I do is I do my own thing. I'm kind of slacking a little bit, but I try to at least get four meals in a day. four meals in one day, like four, wow. Yeah, but it's better for me to actually have like five.
So like when you say a meal, like we talking like, you know, are you eating like mainly just like meat, like protein or?
I eat chicken and rice a lot. Um, I eat rice a lot with, uh, with pretty much everything. Um, but I like to rotate between meats and rice and stuff like that. Uh, then at the end of the day, it's not really a matter of kind of what I eat. It's just a matter of me eating in the right portions. Gotcha.
And that's, that's awesome. Uh, I do pretty good.
I don't like to overeat. I like to eat, um, a lot of portion meals throughout the day. So that makes sense.
Okay. I don't know anything about that. So you're talking to a dumb person here. I know that people on the podcast probably know what that is, but what is a Mac, right? What is macros?
Macros is basically just getting the control of your protein, your fat and your, and your, uh, calories.
Okay. Okay, cool, man. That makes sense. You know, uh, me and my wife were doing HelloFresh last year. And you know, that's, that's decent. But they, we just got a thing in the mail, they do great job advertising, their food's always great. But they they've now came out with a saying, prep mills, single server prep mills that arrive and all you have to do is warm up. I wonder if if anybody in the in the in the viewers has tried the new HelloFresh, leave a comment down below and let us know how it is. We're thinking about trying it out. And if you use code, I'm just kidding. That was a, that was a free plug. The next one's going to cost them a dollar.
You're hilarious. I saw your shit at the bottom of that, of the thing or whatever. Uh, I can't remember exactly what you said. You said something off the wall though.
Uh, no telling man. What, what, what was it on? I gotta go back to, did you see that post I made in the group before our podcast wall again? Yeah. about about you about getting on this podcast with me.
Yeah. Okay, that's what I commented on there. And I was like, I gotta send you a new link.
Yeah, yeah. And I'm about walked a hole in my shoe today. I've been just so daggum jacked up and excited to get on here and talk to the man went wild. You know, Josh, the reason I asked him to be on the podcast is Josh has been keeping up with y'all. He's one of your followers. And he's like, have you seen this guy? This is probably like, I don't know. It was probably like last year, sometime. He's like, have you seen this guy? Wet and wild. He's like, he's got these damn lawnmowers with surface cleaners on them.
He's like, look at this. We gotta check this out. We gotta get some of these. I'm like, go sell some big concrete jobs and we'll buy one. You know? Buy a van. Besides motors, do y'all run?
Huh? Besides motors, do y'all run? Like, surface cleaners? Or machines? No motors, like eight gallons.
Yeah, yeah. So all three of our rigs have an eight gallon per minute machine and a five gallon per minute machine. And the reason they have two different ones, they all three have the same, but used to, we didn't do X-jetting. We do X-jetting and air diaphragm swap wash now. Whereas used to, we did downstream injectors and we just figured out that it wasn't scalable, man. Those downstream injectors, I had a lot of technicians freaking quit, you know, that wasn't the sole reason, but it's like, they already were having a really, really bad day, you know, really tough day and freaking downstream ejector won't work. And then the two spares wouldn't work. And then I've got to drive out there and I'm out there taking them apart, the little ball, you know, push it down, clean the damn thing. We just got rid of them, man, cause it was, uh, we thought, you know, it would have to be easier. We even had like the smart stream boxes and all that. And we figured out that the five, when you're downstream with the five, we could get a stronger mix and we wouldn't have to coat houses twice. And whereas with the eight and we even had the super side soaker, uh, hydro stainless steel injector. And that we had them on every truck and we had spares of them, but, uh, man, they just messed up too much. So we went to those ExJets. And I think probably going forward in the next, the next rig we built, we already had a spare eight and five that we're building on the skid now. That truck went to the wrap shop today. And then all we got to do is order the hose rails and the machines are already mounted on. We just got to plumb everything up and I got to order a thin, you know, the standard water tanks. I like the ones that, I ordered one of that water dragon one. to start with, and it's pretty thin, we noticed. It's a little thin for us. I think if you had another tank mounted right against it, it would be fine. But on our van, we had it to where there was nothing against it. It was mounted against the side wall on the left driver's side, and the four hose rails are stacked against it. So the top started bulging out really bad on the water dragon. So we actually got with, I think I've ordered one from Heath, one from Trudy down there at Panhandle. They got the double wall ones, though. And so I got to order one of those. Those are good. Those don't bow out. And yeah, that's what we run. But we use those, what do you call them, 19-inch surface planers. I know, so we're like little baby stuff compared to you. We do mostly residential. That's kind of our game. When we get commercial stuff, we're starting to get more of it. We went to the apartment association this morning for coffee and connections, man. And I was just, I was having a good time in there, meeting people, making a lot of friends, but every one of these are people I had conversations with this morning. I think we got nine new apartment bid leads this morning. We made some really strong connections in there. We just joined it last week. So hopefully we're going to get more into this commercial game. And I talked to a guy that owns a landscaping company there this morning, and he had 31 apartment companies, not complexes. So these companies can own multiple complexes. I'm sure you know that. And he had freaking 31 of them, man, on contract to do landscaping. And I got lunch set up with several people this morning, but that is their entire business. They have like 10 or 12 trucks on the road every day, and they only do apartment complexes, and he's got them all through those, you know, the apartment associations. So hopefully we get more into that. But our rigs right now, and when we do, if we need to, you know, add some different variations of rigs, I feel like we got a residential one dialed in pretty good. The only thing we'll probably change is just have the two eight gallon per minutes, because you can get plenty stronger than that with the X-Shape. And that way, when they're surface planing, Because right now, the way we have all three of our rigs set up, one of the service cleaners has to have, they'll be the two same service cleaners, but one of them will have five gallon per minute tips. So two, two and a half gallon per minute tips. And the other one will have two, four gallon per minute tips for the eight gallon per minute. And that's just, I think that's going to be easier on the team because we could have one size tip that we kept in the shop and inventory. We've got all of our spare parts on the inventory, like the scanner gun. with all our reorder links in there. So like when the guys take something out of inventory, they have to scan it out. And so, yeah, we would be able to take that completely out of inventory. And we have to, right now, whenever we get new service cleaners in, we have to put labels around the outside and they can get pretty banged up. So we have to put this real, we found this particular tape, Josh found it, I can't remember what it is, but it keeps the label on there where you can read it. And then we label them on the top, but you have to add two different ones. So it's kind of annoying. And also think we're going to change the type of soft wash pump that we use. We use the, we're definitely big fans of the air diaphragm. We started with 12 volts, man. We've got a mo flow. Huh?
Get to a mo flow.
Is that the, uh, that the Leon John? Well, I'm not familiar with it.
Is it like a gas soft wash or what?
It's a gas soft wash, but it's, uh, you can leave your hands off the triggers and everything. It has it to where it, uh, siphons the water back into the tank and everything. So you can literally run it just like your eight gallon or your five gallon.
You ever find that, uh, you were fine, like with that. And I'll tell you the reason I, the only reason that we went with air over gas, we never tried gas. And it was back whenever, you know, like you said, you couldn't let off the trigger for more like.
The AR 45s and the P40s and all of that. We still have the AR 45 on one of our trucks.
Yeah.
Until it falls apart. But other than that. You like them?
Yeah. Yeah. What about like, uh, this was, this was my concern and it may not be an issue. So like. When you're hiring a new technician, I assume you probably do like a trial day to make sure they're a good fit, make sure they're going to like to work out in the field. Do you do that?
They've got to show themselves more than just coming in and saying that they can pressure wash and me throwing them out in the truck.
Right, right. When you get them out there on that job site, have you noticed like, let's say they're newer, like a little more green, like your newer guys that maybe come in during the spring rush. Do you ever find that with those gas pumps, do you ever have issues with those newer guys using up too much chemical or not being able to control their overspray as good?
No, because we have SOPs in place. Yeah, yeah. I got you. We're constantly always around each other whenever we're doing something and then usually that person doesn't get left alone to even go over there and touch the manifold until after they've been on for a little while. And then we kind of just allow them to kind of go out there and make those, I guess, try to make those decisions on their own and then follow behind them and make sure that they made the right decision. That makes sense. That's smart, man. But then I have a problem. I have a problem with communication in the way that I come off to some of these people that work with us. Can you give me like an example? Like if sometime that's happened, like maybe- All right, let's just say for one, we were at a job and one of my guys has been with us for, I don't know, he's been a helper for, out for four months, at least five months. And the water hose was unconnected from the actual hose that was attached to the truck because I took it off and I put it onto the window unit. Right. Cause I thought that they had enough water in, in the, in the tank to do whatever that was left, but there was still like that. Huh?
Y'all still do like that. Like what? Like you said, like whenever your water is up in the tank and you want to use the water, what is it like a window cleaning thing? You swap it manually?
Just the way that this house was ran, we only had one hose that could run to the truck or either it could run to the water fed pole.
Do you still have it like that?
Yeah.
I might have something that may help you. It's actually something that Josh thought of in our last rig building. We did it and it actually worked. No, it, it wasn't something Josh thought I was my friend, Austin Blount. He's out of Tennessee. I think he's in the group. He might listen to this podcast. So shout out to Austin, if you are listening, but basically you get that big one inch, uh, banjo valve and they've got like these little mounts on them that mount down flat. And you can put it right between those rows. Cause we do the exact same thing, except you could just turn it and then one side, it'll go to the tank or you can turn it and it'll go to the waterfront pole. And then you don't have to unhook it and change it. So that might be a little small improvement that you all might can implement. I'll, I'll share the, I'll share the link with you. It was pretty hard to find these little certain mounts that they make for them, but man, they're not soft. We've got it right in between the hose rail and we've got them all. We've actually got two of them. We got one that we got one on the back because we have two, you know, where we can have two water hoses going in, but we just use one hose rail to hold all the water hose. On the back one, when you turn it to the side, it can spray out and the guys can like wash their hands or something.
I get what you're saying. So it actually fits the one thing, but then it goes into a split. Yeah. And you pick which way it goes.
Right. Yeah. So the guys could just flip it and then they could use the water fed pole and then they could flip it back. Or on the back one, they can flip it, I think, and wash their hands is how we got it set up.
Then I can actually just add on another little real thing or whatever for the actual. Yeah, exactly. Carried around in a different truck or in the back seat.
Yeah, man, I love getting takeaways from other businesses like that, little small things. Everybody thinks growing a business is all these big, ginormous changes, but it's really a bunch of little small ones that you see during the day and you see it and fix it and go on, but you were, what were you, I kind of got us off track there. What were you, what were you telling everybody?
I kind of even forgot what I was even talking about exactly. About the guy, he, I told him to go turn the water on and he, all he did was turn around the corner and just looked at the hose was attached to the thing and said, Oh, it's on. And the next thing you know, I'm sitting there spraying down because all three of us are over there working. They're scrubbing the walls and I'm spraying the house. And the next thing, you know, I'm running out of water and I'm like, why the hell am I running out of water? Did you turn the water on? Yeah. I get up there to the truck and I look in the damn hoses, just like sandwiched. There's no water coming to it. So then I look back and I said, you hooked up the water. Yeah. I hooked up the water. No the fuck you didn't. And he took that pretty bad? Oh dude, he took it to offense or whatever that I was cussing at him and stuff. But at the same time, you got to think where I come from. I come from a construction industry type thing. Like that's why I thrive so well in going and finding construction jobs is because I have that, just that attitude of like being on the construction job site. Like I cuss a little bit. Don't take me wrong way. I'm just a little roughneck or whatever. Yeah, man.
Yeah, for sure. I feel like there's a I feel like there's probably somebody, you know, if they have to they have to accept you for who you are, if they don't. then they're probably not a good fit for the team.
That's why I came back to him at the end of the day or whatever. And I was like, look, I apologize for, you know, some of the things that I may have said or whatever, but at the end of the day, don't take my words. harsh or anything like that, just understand that I have a passion for what I'm doing and I've built this shit up. And if you've been here for four months and I ask you if the water hose is hooked up and you tell me the water hose is hooked up and I go up and the shit's crimped up to where no water is going inside of it, you just lied to me.
Yeah, yeah. And we both know like The guy didn't realize he was doing anything wrong at the time.
I didn't quite understand it. So it's just one of those things that you just got to kind of understand and, and, and kind of move forward because at the end of the day, it's just a little miscommunication on, on both ends or whatever. And everybody makes mistakes. That's another thing that I have to learn too, is being out there in the field is I want everybody to be. kind of like perfect in a way, but at the end of the day, nothing's going to be perfect and nobody's going to do anything the way that I do it. But at the end of the day, as long as that shit gets done, I don't care how you fucking did it.
There's a quote. It's like that I want to share with everybody that I'm going to have to jump off here soon. I got it. I got a meeting I got to catch. But they say 80 percent done by somebody else is 100 percent freaking awesome. I think that's It's Dan Martelli that says that, but it's totally true, man. So it's like, if the customers are really happy with it and your technicians are doing, because like the customer don't, most of the time they're not going out there and looking over the nitpicky stuff. They want to make sure that they're cared for. They want to be talked to. They want to be, they want to be taken care of. They want to be served. They want to be served. And that's the most important part. It's like, If it's 85% as good as you can do it, well, you've got your place on the team. It's not necessarily that it's more important. I think everybody on the team is equally important, but your time has to be spent towards like, think of it as a bus, your team's a bus. And that would be like, you know, if you're hyper-focused on somebody in the very back of the bus while you're driving it and you're focused on them sitting a little crooked in their seat like this or something like, you're not doing your job driving the bus and you're probably going to run everybody off a cliff because you're worried about how a guy in the back is sitting in the freaking seat. It doesn't matter. He's sitting in the seat. He's got a seatbelt on. It's good enough. Move on. Let's focus on what matters. What's going to get the company to the next level? There's so many guys in our industry that they spend no time focusing on the business. Like it's like, this is a people business. It's sales, it's marketing, it's relationships, it's serving people. It's not, who cares what, like people talk about freaking surfactants and stuff. You know what kind of surfactant we use? None, none, zero, none. You don't need it, it doesn't matter. It's like what brand surface cleaner do you use? I don't even know. Like, you know, who cares?
freaking cares.
They're not buying their equipment. At the end of the day. Yeah, yeah. Like, whatever your structure towards or whatever, fucking just get whatever you need to get the shit done. Yeah, man.
And I'd say whatever you do try to, I think try to get to a place if your goal is to scale a company, Uh, like for us, we tried to get what worked for us. We figured out that eight and five gallon per minute combination and try to try to roll with it. So, you know, we can keep the least amount of parts in the stock. Cause when you start buying different stuff, you got to have a different backup parts for every one of those. Every truck, you know, basically, or you got to have different inventory in the truck. So different inventory checklists that the guys have to do the more, it's just not, it's not efficient. It's really not efficient. So I like when we do that, when we get rid of those five gallons per minute, we don't get rid of one of them. We'll get rid of all of them at the same time. Like, uh, like my friend Wesley, I know they ordered, like he told me the other day, like they ordered like 18, eight gallon per minutes at one time. They order them on a big truck. Like they ordered, you know, uh, I think like 40 or 50, 18 inch Titan hose drills at one time. They've got literally a store, like storage units outside and they will buy their whole year's worth of supplies, whatever rigs they're building. They've got like a massive warehouse. They just bought the people beside them's warehouse. So now they got like a, I think it's like 5,500 square foot. It might be way bigger than that. And they got a big, They got a big gated lot outside. They, they've got a freaking bad to the bone operation. And we've been over and toured. I've actually taken my whole team over there once. And we got to go out and get trained by Wesley's team. He's super nice, super awesome guy, very humble. And, uh, he, he's the real deal. And I'd say if anybody wants to, to be elite in the washing, that is somebody to, to look at, you know, for sure. And it just depends like what route do you want to go? What do you wanna do? You don't have to be like anybody else, but you can take ideas from other people. You can implement it into your stuff and you can try it out. It might not work for you. Whatever works for Nic might not work for me. And it's usually nothing to do with, I think, the market. I think it's just the person, the confidence they have and stuff. I remember it used to, I had no confidence in yard signs, man. And I've seen all these posts online, people talking about, yard signs work so good, you know? And like, I had tried it like 10 times, but this is what I would do. I would buy 150 yard signs. I think we're paying like five or $6 a freaking piece for them. And right now we pay a dollar, a dollar or something. We got a little hack for that. I think Nic knows the hack. I put Nic on the hack. So if y'all, if y'all want to know the yard sign hack, get the yard sign plus down. You gotta, you gotta follow me on Facebook. Yeah. Justin Barnes on Facebook. But, uh, Yeah, so just stuff like that, man, really, it's a big one is such a small piece of it. It's like get something that works and then focus on what really matters. And that's the people leading your team and, you know, build relationships and just take care of people, man, loving people. That's what it's all about.
That's exactly it.
Lights on, maybe buy a little groceries every now and then when we can afford it. And, you know, maybe take the life out of McDonald's. Yeah, you know, we might If our year keeps going like it is, man, my wife actually closed an all-time record job for the company last week. It was $37,000. It was our biggest job to date. She collected an $11,000 freaking deposit on it that arrived today. It's not a myth. She sold a $2,200 commercial job yesterday, and they're sending a deposit tomorrow. It is possible guys.
No way, man. I don't know how she does that, but did you ask some of these people on the commercial side for a deposit?
You're like, all right, we're going somewhere.
Emily is absolutely amazing, man. It's been really, really cool to watch her, uh, you know, just evolve so fast, man. She, she loves the Lord and she loves people and she comes in every day with a smile on her face. And, uh, Her eyes wide open, man. There's nothing that gets by her. And she teaches me a lot. She teaches me a lot about people and relationships and communicating with people. It's awesome, man. She's my best friend. That's awesome, man. I'm glad to hear that. Yeah, we get to hang out all day, man. I go in their office and bug her. I went in there and stole a protein bar a while ago. Yeah, good times, good times. to everybody else and says, uh, husband and wife can't work together. If you can't, you're not doing it right. So, cause I know it can definitely, it's definitely been a struggle for me in the past. Like when we first started, um, you know, and it's, it's really tricky, man. And it really levels you up as a leader. And like I said, I'm not, I'm nowhere near arrived. I've got a long freaking ways to go. I don't know much, but, uh, Yeah, she teaches me a lot every day just by watching her, not even saying anything, man. And you know, that's the best way to teach people. People don't listen to what you say, they watch what you do, so.
Exactly, yeah, I tell people that all the time. And my mom don't like to hear that, because I tell her that. I'm like, all I ever heard was you say you're going to do this, you're going to do that, but you never really showed us that you could actually do it.
Yeah, man, I think that's really important as well. So if you're going to hold somebody, to really high standard, man. You better dang sure make sure that you're holding yourself to it first or nobody's gonna respect you as a leader. And I found that out the hard way, man. I really struggled having people put that when I first got into it.
That's why my bucket truck business tank, I didn't know shit about that stuff. So then when actually shit wearing a little haywire was like, no, Nic, you can't go get in the truck. You don't even know what the hell you're doing. You depend on everybody else to do all of this. So I restructured that whole thing. It was like, I'm learning every single bit of this pressure washing in and out before I ever, ever even give anybody a chance. Cause I never have anybody say, well, you can't do this shit without me, watch me. Yeah, for sure, dude.
Well, Nic, I hate to cut it short, man. Any last questions for me, man? It's been an absolute pleasure to be on here.
Yeah, man. If I can get one more last thing, what are you excited for about 2025?
Man, I'm really excited for all the new relationships we're going to make and potentially, you know, whatever, if we build the team up and we get to have some more awesome team members and Yeah, I would say that's probably the two things I'm looking forward to the most, man. Whatever God's got in store, I'm ready for it. And how can people follow you? Yes, pretty much the only social media I post much on. I'm on all of them, but it's on Facebook. Just look up Justin Barnes, and you'll see me on there. I think my profile picture is probably a me and Emily, if I had to guess. I'm not sure, but yeah, go on there. Give us a follow. I'm trying to be like Nic, trying to post more videos every day. And he's pretty easy, you know, like it's not that hard and it's really fun. I enjoy doing it. And hopefully I can get some value to some people out there. We got some really, really big stuff in the works, Nic, that probably some of the biggest marketing stuff that we've done thus far. And we're doing some implementations from the $100 million leads book from Alex Hermosi. So we're gonna be doing some lead magnets here soon, as he calls them, but really all they are is a really valuable, we're doing a guide. It's gonna be a guide that we're giving away for free, and it's gonna have videos, photos, step-by-step documentation. It's gonna be really pretty. We're doing one for house washing, one for roof washing, one for pressure washing. We are going to give the homeowners all the secrets to pressure wash, soft wash their house, their roof, 100% for free. We're going to show them what tools to buy. We're going to give away all of our secrets. We're going to give away everything, man. I'm going to, I've got it scheduled for next Wednesday. Uh, the ClickHaul sell teams are already working on our website and, uh, it's going to be, you know, some really, really cool stuff. And we're going to give all the secrets away, man. And this is, this is the kind of the point of that we want to show homeowners. So this is how, this is how this lead magnet stuff works. Think of, When a customer comes to us, they have a problem. Every problem falls into a problem cycle. Think of a circle. And then think of that circle is made up of a bunch of small circles. So all those small circles are small problems that make up the big problem. So the big problem is they have a dirty house. Well, a little problem is, could be, they don't, their wives don't want one ladder. That could be one. The one I decided to go after was they don't know how to do it. They don't know what equipment they need. They don't have a reputable professional that's not geared towards, you know, very technical stuff that technicians are going to want to know, but more homeowner based language, really, you know, high energy, having a good time, making it super stupid, simple, showing them how to do this stuff. And, uh, you know, Then the whole purpose of that, they get a ton of value from that. That solves one of those small problems completely. It's a free, complete solution to that small problem in the big problem. And when they have that, then they're going to be able to decide, do I want to actually do this myself? Because they have the knowledge. It's their choice at that point. But most of them are probably going to go, ah, these guys know what they're doing. They're teaching. They were nice enough to give this for free. I'm probably just going to hire these guys. So that's kind of the idea. But the main point, again, is just get value out there. Don't be afraid to tell people your, quote unquote, secrets. Nobody cares. You know what I mean? We're all doing the same thing. It's the same thing. Your competitors aren't going to outdo your business because you tell them how you wash a house. So yeah, that's some of the stuff we're working on. I'm pretty jacked up. And then the other one is, it's pretty cool, too. It's going to be a gliocapsid magma tester. It's a live tester that people can get on their phones and do something special on the outside of their house to determine if they have gliocapsid magma or not. And if they do, they can get a bunch of information on it. It'll give us some information, do some roofing recommendations in case it does need replacing, or they could sign on for a brief consultation with us, and we'll come out and take a look at it. So roofs are a big deal for us, but yeah, man, super excited, super pumped. A lot of big stuff going on, Nic, but I appreciate the time on here, man. It's been an absolute pleasure. I got some golden nuggets here, and I will keep you updated and find some oxtail.
I'm sure I got some golden nuggets. I go back and listen to all these things over again because I learned from everybody that comes on here. So I greatly appreciate you coming on here and taking the time to explain all that you did.
Yeah, for sure. I love it. I hope somebody listening got some value. And yeah, maybe one day in the future we'll do it again whenever you got multiple locations. I know that's something that we're both striving for.
I'll get you back on towards the end of the year or middle of the year. And we'll check back up and we'll see where we're, where we're both at and have another conversation. Cool, man.
So I gotta, I gotta, I gotta call my shot here then if we're going to do that. So our goal this year is to finally break 1 million. We did a 600 around 619 last year. Uh, if you count tips, we would be somewhere around like 640. The guys do pretty good with tips, but, uh, Yeah, so this year we're going to try to go for the big million. We're going to try to do $750 in washing and $250 in lights. We did $91 in lights last year. That was 78 installs, average ticket of about $1,200 or $1,300. So we want to get that up to around the $2,000 mark. So hopefully that'll help out. We already got 85% of the people we did last year booked up. When you get me back on here, y'all, you know, we're going to, you know, where we're trying to, where we're trying to go. So y'all see if we're, we're going to hit it or not.
So go ahead and say that we want to get to that 700 mark because 300s. So if we could get up to 700, that would be one hell of a fucking job.
I'm pretty sure that we can, especially without doing paid marketing. Man, that's insane. I did see you're putting out some yard signs.
I guess we are. I'm actually implementing yard signs out, door hangers out. I've already had all of that in boxes. I just never did anything with it. So it was like, go ahead and start pushing that stuff out.
Every day.
We're getting our Google guaranteed in place.
That's how we landed that massive one.
Then I've got a new website being built that's got multiple pages. We're actually going to run some Google ads and spend about $1,000 to $2,000.
Nice. That's awesome, Nic. I'll definitely have to stay tuned and stay in touch and see how that stuff's doing. Let me know if you have any questions. I'm no marketing expert, but we definitely do a good bit of marketing. I can probably tell you some of the stuff that I've did that lost a lot of money and They say a real wise man learns from other people before he ever has to make the same mistakes. So don't be like me. Don't be hardheaded and have to do it your own way and fail when you can learn from somebody that's already failed and, you know, get you ahead. Ask questions. Closed mouths never get fed. That's right. Two ears, one mouth for a reason. So I need to take that advice myself probably more often.
There you go. Well, guys, I appreciate y'all coming on to another episode of the Under Pressure Show. We're going to end it right here. Peace. Peace.
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