Under Pressure with Nic Staton

More Than Lawns: Relationships, Resilience & Outdoor Design with Zach Hannah

Nic Staton Episode 32

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 35:57

In episode 32 of Under Pressure, Nic Staton interviews Zach Hannah, the Owner of Hannah Outdoor Designs, as he discusses his experiences with commercial maintenance, installations, and residential design builds, highlighting the challenges and triumphs he faced along the way. 

Tune in to hear his inspiring journey and insights into the challenges and triumphs of running a business in this competitive field.

TIMESTAMPS

[00:02:15] Creativity in landscape design.

[00:05:46] Cash flow management challenges.

[00:09:30] Delegating tasks for business growth.

[00:12:36] Organic marketing strategies for growth.

[00:19:07] Managing business stress effectively.

[00:22:12] Positive mindset for success.

[00:25:09] Love for the outdoors.

[00:28:01] Residential landscaping focus.

[00:33:46] Authenticity in video recording.

[00:34:59] Outdoor design journey.

QUOTES

  • “I love just building things and creating. It's the creativity side of it and just helping people really realize their potential, their front yard or backyard.” - Zach Hannah
  • "It's not just money. It's a relationship. And the more relationships that you can build and keep going, that's going to be longevity money." - Nic Staton
  • "Whatever it is, it's how you fix it, and your reputation is how you're going to get more business in the future." - Zach Hannah

SOCIAL MEDIA LINKS

Nic Staton

Instagram: https://www.instagram.com/wetwildpressurewashing/

Facebook: https://www.facebook.com/nick.staton.18

LinkedIn: https://www.linkedin.com/in/nic-staton-568ba6229/

Zach Hannah

Instagram: https://www.instagram.com/hannahoutdoordesigns/

Facebook: https://www.facebook.com/p/Hannah-Outdoor-Designs-100087040263659/

LinkedIn: https://www.linkedin.com/in/zach-s-hannah/

WEBSITES

Wet & Wild Pressure Washing: https://go.wetnwildllc.net/freequoteHannah Outdoor Designs: https://www.hannahoutdoordesigns.com/



This is Under Pressure, a podcast where we dive into the untold stories of entrepreneurs and business owners who have conquered adversity to achieve greatness. And now, here's your host, Nic Staton

Welcome to another episode of the Under Pressure Show. I'm your host, Nic Staton. Today's guest is Zach Hannah He runs an outdoor design company, if I have that correct? Yeah, yes, sir. Yeah, we do landscaping, hardscaping, and artificial turf. Okay. Can you tell us a little bit about yourself and your background and stuff like that?

Nic Staton

Yeah, so I've done a little bit of everything in the landscape industry. I first started off in the golf industry. I did that for about five years, kind of worked my way up there. Moved to Georgia to take a job as assistant superintendent. That's like the second guy in charge of the golf course. Did that for a few years. I actually had an offer to go work at Eastlake Golf Club. And TPC Sugarloaf kind of denied both of those. I like to be up in the mountains more and a little bit more laid-back atmosphere. So, you know, never knew what could happen there. Did that for a little while. I've done commercial maintenance. I've done commercial installation and I've done residential design builds. I was a project manager for another company. You know Bucky's up there in Calhoun, the big old beaver gas station? I did that with the company. We did all the landscaping and irrigation and sod work for them up there. Every tree and shrub came trucked up from Florida in a refrigerated truck up there. That was an interesting job. I've done a little bit of mom and pop design build and then I decided it was time to take a leap of faith and start my own company.

Zach Hannah

That's what's up. So what made you actually like, I guess, fall into the design part? Is that just what you really like the most out of everything that you just described?

For me, it's fun. I love just building things and creating. You get a blank canvas or you see something and then it's like, oh, I get to turn this from blah to wow. That's what I like about it. It's the creativity side of it and just helping people really realize their potential, their front yard or backyard. I've done maintenance for a while. It looks awesome when you put some nice lines in your yard, but for me, that's just—it doesn't excite me that much. Yeah, you know, you look at Augusta National or a nice good landscaping, it's cool for, you know, for a little while, but I like to build the projects, you know, that's where I, you know, find joy in it.

So you actually really enjoyed just like building everything from ground zero, then going and being like, hell yeah, I built that.

Yeah, exactly. Like, I'm like, oh, look at that fire pit I built, or look at that retaining wall, you know, we did, or, you know, look at, look at this backyard or some cool plants and, uh, you know, backyard patio or whatever it might be, some artificial turf around the pool. I mean, there's so many possibilities what we can do to spruce up their front or backyard.

Nice. Where are y'all based out of? Yeah, Smyrna, Georgia. Smyrna, Georgia? Yes, sir. OK. That's actually not too far from us. I'm South Fulton.

Yeah, not too bad. It took maybe an hour, maybe 45 minutes, depending on traffic.

Yeah, because that's in between that. I think you're in between me and Marietta. So exactly like an hour and 20 minutes from where I live. I actually have one of my service trucks out that way that lives in Kennesaw area.

Okay, well yeah, let's link up soon.

Yeah, we're gonna have to, especially with what you got going on. I think that we'll actually be able to go hand in hand with all this stuff that you got going on, because I'm sure you get a lot of red clay everywhere, don't you?

Oh yeah, it's tough, man. Even if I try to put wood down, put plastic down, you're still gonna make a mess no matter what, so you gotta clean it up. You can't just leave a customer's house. dirty by the end of it, that's for sure.

That's where we pretty much have built ourself up off of is post-construction cleanups and stuff. But then I also noticed that you can't just focus on just post-construction cleanups. You need to have other things to fill in the gaps because end of the day, a lot of those big multifamily construction jobs take a long time to build.

Yeah and then you know too like you know commercial you know sometimes I don't know how it's you but when we did commercial too before when I worked for somebody else you know you're waiting on payment you know you might get your first draw and then you're waiting you know 30, 60, 90 days and it's like you know I'd rather work with Mrs. Smith or Mrs. Jones that's gonna you know pay me right away than have to wait you know months for payment for a job I did you know.

That's my hardest part right now is the cash flows. It's like, yeah, we're doing jobs, but at the same time, it's like, you don't get paid from that job that you just went and did and showed everybody on Facebook and everything else for 30 or 60 days. And then you're running off of what you already got. And then that runs out and then this comes back in and this runs out, then this comes back in.

Yeah. The small business hamster wheel of cashflow management. It's a key, that's a tricky aspect of it.

It very much is. How did you get started in the business that you're doing?

So for me, for the design build, I worked for another smaller firm up in Cumming, Gainesville, Georgia, and they did residential design build. I had a great learning experience with them and worked there almost two years, great owner, was awesome to me. It was just time to see what I was capable of. And right there, I think I was selling about a million and a half, $2 million worth of patios, retaining walls, and backyard makeovers. And it was like, you know what? Let's take the leap of faith, and let's go jump and see if I can really build a brand and build a following and get referrals and do the whole nine yards. Right. How long have you been open? Yeah, I started in 2022 kind of just like, you know, I did like one or two jobs like on the, like the weekend and then 2023 it was more in the fall. I did a couple more jobs on the weekend and then, you know, it was, it was hard to leave that salary. That was the biggest thing for me. You know, I had a salary, I had a truck allowance, I had, you know, commission. So, I mean, it was a really, you know, good gig and to go from that to no money coming in to hustling, that was the biggest transition for me. I'm used to that every Friday paycheck coming in and then twice a month getting that little bonus check for jobs I sold. It was the gravy. I was fat and happy. Then I was like, I'm more hungry than I want more in life than this. It wasn't about the money. It was just like my own destiny every day. You get to make your own thing. I got to go stop and go feed the goats or the sheep. Or I got to go to the grocery store and get this. Or I got to go run and take this to UPS or whatever. You just have a lot more flexibility to go do a little bit of things in that. But then your laundry list is never done. You're not 9 to 5. You're 6 to 9.

You know, you, you took all, you took away that, that, that, uh, I guess that eight hour day where, you know, that you're, you're going in and you're getting off. And now it's kind of like, shit, I don't know exactly when I'm getting off. I could, it could be real late.

It can be early. Yeah, exactly. It's, you know, it's like, there's always something to do, but you know, I would work about six days a week and then, you know, Either one day, either Saturday or Sunday, depending on the day, I try to just, you know, do a little quick books or a little paperwork and then just try to, you know, call the day and I try to eat it, you know, eat me away. How many people you got working for you now? I got eight guys.

You got office staff and all of that?

No, I do a lot of admin work. I'm trying to get to a point where I can get either a virtual assistant or an actual assistant.

That's what I was about to say. Have you heard of a VA? Because it would probably suit you very well with what you've got going on.

Yeah, everybody's been telling me about it. You can tell me a little bit more information later or after. Like I said, I need to do something. At one point here or another, I'm going to have to get a project manager, because like I said, I got to start delegating things. I can't try to do everything like I did myself last year. It's going to kill me.

So that's where I'm in the middle of is training to or hiring to buy myself back time so that I can focus more on the growth of the company. And I find it that if I keep myself out in the field doing the work and stuff like that, then I'm not able to help this company grow because at the end of the day, nobody's going to believe in the company like the person that built the company or has the vision.

Yeah, no, I agree. You know, like I don't do any of the work, but like, you know, project manager, estimator, designer, social media manager, part-time accountant, the laundry list is long, and I can't do everything really well. I can do it, but what is getting sacrificed to do, A or B? You don't have a bookkeeper or none of that yet? Yeah, I got an accountant. But yeah, I check over things too. I like to check over the transactions. I want to know, what am I actually spending this month? Where did the money go?

You got to keep looking over them. If you don't look over them, then somebody could be taking shit away from you.

Yeah, exactly. I want to make sure everything's dialed in. Well, how much money did I really spend on gas this month? Like, OK, well, maybe I need to do better routing my estimates. Or maybe I need to, what am I, am I spending too much time going to site one in Superior or Home Depot for, oh, I didn't plan well enough and I had to, you know. go get a few materials for the crew. So, you know, things like that, just to like kind of really drum your brain about and like, okay, what can I get better at?

Right. Just analyzing and turning around and finding ways to just make your process more simultaneous and better. Oh, yeah, for sure. What's been the hardest part so far of all of this?

For me, I would say the shift from fat and happy and the salary and the money, that was the hardest part. At first, it was just getting over that hurdle. It was like, man, how do I get over getting a paycheck every Friday, getting a commission, getting a truck allowance and gas and everything like that? Okay, well, no one's coming here to save me. I got to save myself. That was the hardest hurdle to get over. As much effort as I put in, I feel like the more reward I get. So the harder I work, I feel like at different things or whatever it might be. I mean, it doesn't have to be physical work, but it could be like more strategically planning my day and really thinking about what I have to do the next day or the week ahead or the weeks ahead. And that's definitely helped. And then another hurdle is, I would say, consistent leads. like you know first year was good but then you know going into the auction that was you know everybody was hurting last fall not knowing you know what was going to happen and you know everybody was kind of slow to spend their money And then for me, it's just been like the consistent lead flow without really spending a ton in marketing. Like some people spend a lot on Facebook and Instagram ads or Google verified and everything like that. There's so many different ways to market this day, but a lot of mine has been just more organic, kind of like how you've done it. Just build the presence.

Right? Build the whole thing up off organic is literally just putting yourself out there, explaining the process, giving stories behind what you're actually putting out. And all of that goes hand in hand, because at the end of the day, people like to read. So if you can give them a story about what you already got going on, and then just put yourself out there, you know, give your authentic self, you're going to attract those right people. It's just the people that go out there and look at it as just money. It's not just money. It's a relationship. And the more relationships that you can build and keep going, that's going to be longevity money. But if you just turn around and go to a person and you're like, I'm going to hit this motherfucker with the highest ticket that I possibly know that I can out of them. And I'm not going to, you know, keep any relationship going or add any value or whatsoever to that, then you just pretty much just got a one off job and maybe not even get that job.

I agree. I put a warranty on all my work. If there's an issue, we're going to go back and fix it. Just trying to get that repeat customer. If somebody refers you, that's huge. Just trying to build off of that. Then every Friday, I do a blog post just to help customers try to be better informed about the process of everything. We talk about retaining walls, the process of paper patios. We talk about what a power broom is. aspects of the cold, what you should do to properly prepare your house for a big rain, all sorts of things. Just what I've seen and came across in my industry that we can help a customer better be prepared. Even if they don't go with me, at least they learned something by reading my blog post.

Right. That's like when people call or whatever, and they're asking for, you know, what do you charge for this and that? And a lot of times they don't want to give it like a whole lot of information. And then I just basically come off of, well, our minimum starts at $300 and they're like, Whoa, you're too expensive. And it's like, I mean, I don't, I don't know what to tell you.

Like, yeah, sorry. We're not, you know, clients, I say the same thing, you know, I have a, I have a minimum as well. And you know, If people are below that minimum, I have other partners that I know in the industry. I just give them over to one of my partners and let them handle them and go from there.

I would say that there's someone out there cheaper that possibly doesn't have insurance or something like that just to give them that. Maybe that mind thinking of, well, this person has insurance and the other person may not. And then just let them go off and try. Sometimes they may come back. Sometimes they may not. But don't be a dick to them. Just be nice to them. Because that's not your question.

Yeah, sorry, Mrs. Smith or Mr. Jones. I'd love to help you out, but I tell people all the time I want to be transparent as possible and just say, look, I'd love to help you, but like I said, I just can't come out there for that X amount, that X dollar amount. If we do meet your minimum, I'd love to set up a time to phone call to further discuss your project.

Uh, how far out do you go? Like what's your range? Do you try to just stay within like that network of the Smyrna Marietta, Kennesaw, all that kind of area? Or do you go out?

I tried not to go to the, like down south, like highway 20 is kind of my cutoff. So I try to say like highway 20 up, uh, you know, I'll go from 75 all the way to 85. I'll, you know, I'll go up to Dawsonville. I'll go to, you know, Ella J. I'll go, you know, Canton ballground, Ackworth, um, you know, Kennesaw, Marietta, all that Milton, uh, Roswell, Alpharetta, you know, Dunwoody vinings, Sandy Springs, Buckhead, you know, Norcross, uh, Duluth. So you're all over. Yeah. Like a good, good circle. But I mean, I just try to keep it within like, you know, one hour radius of where, you know, where my yard is and go from there.

Because you're stationed, you pretty much can make a nice radius around yourself.

Yeah, my yard's up in Woodstock, but our like address is over there in Smyrna. You know, I wanted to be close to the Braves stadium, you know, in case somebody, you know, somebody's drinking a beer or whatever, like the average, there's about 37,000 people come to the average Braves game. If I could be the first one that pops up when you're at a game thinking about something, I wanted to be the, you know, the closest as possible to, you know, pop up on Google.

We want to design our yard.

Let's look this shit up. Yeah. You know, if one out of 37,000 people are looking for a landscape or a hardscape or okay, well, you know, hopefully I'll pop up and they'll give me a call. You know, you never know, but that's the way I looked at it. That's some good fucking thinking. Even if you got one job out of it. Yeah. You know, I mean, how many Braves games are there? I don't know. I think there's like, I forget how many home games there are, but I mean a lot.

Yeah. When you find yourself under pressure and stuff like that with your business, how do you deal with stuff like that?

I just try to take a couple deep breaths, think about it. the breathing thing can really help. I never thought it would, but like, you know, taking a couple of deep breaths and like thinking about it, like, man, what do I really have to get done? What's like, what's the necessity? What can be pushed off tomorrow? And just, you know, deal with one decision at a time. I try to deal with 10 different things. What's the most important decision? What's going to, you know, the most crucial thing I have to get done now, you know, what fire do I have to put out or, you know, what can I pawn off tomorrow and just, you know. Breathe, think about it, and then try to react about it. Another thing, too, I used to do a lot more emotional reacting. And I'm trying to think now more reactive, proactive. What can I do instead of just piping off real quick, firing an answer, responding to that text, firing that email back, like, whoa, OK, let's think about that before that's going to bite me in the butt. Right.

No, that's been my biggest problem is just firing off my mouth thinking that I'm always right. And a lot of times you got to just think things through or either like it's really heated and it's like, okay, I'm going to respond to that a little bit later because I know if I respond to that right now, it's not going to be good.

Yeah, no, exactly. It's just like, you know, like, you know, I got pipe off a few times and it's like, well, just bite my tongue, put that off and I'll respond to that later. Or like, oh man, I really want to respond to that email because I saw it or that text. But that person can wait an hour, 30 minutes. The way I look at it, if somebody doesn't call me, then it's not an emergency. If somebody texts me and expects me to text them back right away, it's just not going to happen. I don't have notification text on my phone. It's beautiful. I think more people should try it. The only notifications on my phone I have are calls. and my calendar. I don't have Facebook. I don't have Instagram. I don't have LinkedIn. I don't have any notifications on my phone, not even text. It helps with the stress levels as well, I feel like. Everybody looks at this notification, wants to respond to that or get that instant gratification. It's delayed a little bit, and I'll respond to it when I respond to it. Right.

No, that's a good one. I actually shut my stuff off at eight o'clock at night. That's the only way I'll actually go to bed. And I found that it literally helped my sleep pattern by like 1000% because in our heads, as long as we look at our phones or see something and then we start seeing our Facebook's got three notifications, my text messages got more notifications and I'm opening those things, then my mind is constantly running. yeah that hamster wheel but if you turn it off and you look at it and it's like okay what's eight nine o'clock i'm about ready to go to bed nobody's messaging in my phone i'm good i can go to bed then i wake up no hey and it does affect you people don't realize that you know it's like oh you know you are what you eat what you read what you breathe everything so it's i mean you're

consuming a bunch of garbage or eating a bunch of crap or drinking too much or whatever the case might be, too much social media, it's gonna affect you.

Right. That's exactly true, man. I tell people that all the time. It's like what you say out your mouth is what's gonna come out. You turn around and say, I can't do this or I'm not good enough, then you're not good enough and you're not gonna do it. But you gotta have that positive mindset of I'm gonna do this and I can do it.

Yeah, exactly. I agree 100%. You can't be talking all negative. You're going to get negative results. You got to think positive and really go for the moon. If you say you're going to set your goals, set your goal, read it, see it, write it down, print it out, whatever you got to do to keep you motivated to keep hitting that next level.

That comes up with my next question. How do you manage your mindset?

That's a good question. For me, I try to do some exercise in the morning and just try to get my mind right for the day. For a while there, I wasn't eating breakfast in the morning. And like that kind of threw me off of the roof. So it's like a whole kind of like have a little routine, you know, whatever that is, that's, you know, getting up and meditating. If that's yoga, if that's hitting the gym, if that's, you know, biking or, you know, whatever you got to do to get your mind right. So your days, you know, prepared. And I think that definitely helps for me. It's, you know, like, you know, doing some stretching and getting my body right, you know, for the day. And then, you know, if I got time, you know, try to, you know, try to get to the you know gym and then from there you know getting a good breakfast in and you know staying hydrated so that my day can go well you know i'm drinking you know i almost drink you know i drink over a gallon and a half of water a day you know people like what you drink over you know over 200 ounces of water like yeah like i'm outside in and out all day long you know checking on jobs and you know meeting with customers and things like that. If I don't stay hydrated, I feel lethargic. People are like, wow, that's crazy. I'm like, no, but once I started drinking that much water, if I don't have that much water, then my body just feels like blah. Then two, it's like just trying to eat healthy and clean. I don't really eat too much fast food. I don't drink too much anymore. I might have a beer or two here and there, but I'm not slamming five or six away here and there. I'm not staying up till 3 a.m. going to the club or anything like that. I got different priorities trying to grow my company than to just piss away time. Time and money. Right. How old are you? You don't seem like you're that old. I'm I'll be 34 in May.

OK, so you are in your 30s. That's what I was like, he doesn't look that old. He's got that baby face. Yeah, I got that.

You know, I just saved off the little bit of scrub I have. And, you know, I got I do have a little baby face, but yeah, I'll be 34 in May.

That's what's up. What's been the best part of this whole journey?

For me, I just love the outdoors. I grew up hiking, mountain biking, and everything like that. So for me, if I get people just to get outside more and disconnect off their phone, I love that. I love people just to be outside. or their backyard, nice sod, or if it's a paved patio, or hot tub, or retaining wall, or pool, or whatever it might be, just to get people outside, that's really cool. And then for me, I just love talking to people, and just picking their brain of what the possibilities are, and seeing what they really want, and helping them come up with their dream front yard or back yard. That's been fun. And then having some more flexibility in the day, like I said, if I got to go put a package or UPS or whatever, FedEx, I can go do that. If I have to go to a doctor's appointment, well, I don't have to ask permission. And then the more I work, it seems like, the better I work and harder I work, it seems like I get more success and more referrals and more customers and everything like that. Your life just gets better all around.

Yeah. Yeah. It's weird how that happens. We're all like, nah, I'm never going to have this and nothing's going to happen. I'm going to be stuck here. And it's like, nah, you just got to fucking take a leap of faith and get out and do something. And it's not going to be all peaches and cream the whole time either. You're going to have a bumpy road.

Yeah, you're going to go up a roller coaster. It makes you stronger, you learn from it, and you get better. You're going to screw some stuff up, but just admit to it. Go fix it when it's broken or not right, or a plant dies, or the polymeric sand doesn't care, or the crew didn't do this right, or the light burns out, or whatever it is. It's how you fix it, and your reputation is how you're going to get more business in the future.

Right. That's exactly right. But how can people find you exactly on social media and stuff like that?

Yeah, so I'm on Facebook at Hannah Outdoor Designs. You can go on Instagram, Hannah Outdoor Designs with an S on both of those. I have a website, Hannah Outdoor Designs. And then we got a LinkedIn, but I don't post too much on the LinkedIn just because I haven't got too much traction yet on LinkedIn. But we are on LinkedIn. And then I believe we're on Nextdoor as well.

You focus a lot on commercial and stuff like that?

More residential for me, just because, like I said, I don't like to chase the money. The residential, I like to meet with Mrs. Smith and Mr. Jones better than to chase my money for 60, 90, 120 days. Not that I would never do commercial. I did commercial for two years there, traveling the Southeast, doing Publix's, Lidl's, Aldi's, QuickTrips, all sorts of stuff for our company, but for right now, You know, residential seems to be my niche and, you know, maybe here in the future I'll, I'll get the commercial, but.

Cause that's where I was going to get with the LinkedIn thing. The LinkedIn thing is more of like just commercial stuff. So that might be like why you're probably not getting a whole lot of traction or either maybe the way that you're going about it.

Yeah, I just don't have a lot of followers. I mean, I get a good amount of traction on my own personal LinkedIn, but not on my company LinkedIn. Because a lot of people just haven't followed my company LinkedIn page. But on my own LinkedIn page, I do have some good traction. I get some good likes and comments and everything like that.

OK. So then it's just a matter of somebody just seeing your stuff and wanting to get that done on there.

Yeah, probably. It's always learning something, like how to get more Instagram followers or how to get more Facebook followers. For me, I have a small following compared to you, but I'm trying to keep growing and getting better and getting that Google review and have people refer me. The biggest thing is just do a good job and then have that customer just refer you to the neighbors and friends and family.

So all I could really say is like to build up your following possibly on Facebook is just post more and then just give them a variety of different things to post about like or for you to post about don't just necessarily burn them out on business like say that you go ride bikes and stuff like that post about you going to ride bikes if you do any charities post about you doing charities and stuff like that because at the end of the day you're going to capture more you're going to capture more of an audience. So like, say that you just post your business, then you're just going to capture an audience that just wants to notice about your business. And that audience is not going to be as big. But if you give your audience a range of things, which is probably three or four different things that you do, And you kind of go back and forth between those then you're building up your audience and more areas than one and then another thing is start sharing like tagging like. I don't know, customers or either people in your post and capturing their audience as well too. So a lot of times you see me tag other people in my post and all that's really doing is turning around and spreading out myself to more people.

Yeah, no, it makes sense. I appreciate that.

So that'll help out a lot too. And then like just getting on camera, showing your face and stuff like that. Like say that you're at a job site, just get on the camera and be like, hey, we're out here in Marietta, Georgia and we're doing some landscape at this homeowner's house. They called us, blah, blah, blah, blah, blah. And then just kind of leave it at that. And just start making some reels because all of the reels and the videos and stuff, all of that stays on, on the internet, and that never leaves. Where your post that you're making, that's only capturing an audience for a short period of time.

Yeah, it makes sense. But my buddy said I gotta get more. He said like today, I was just talking to him. We were talking about some artificial turf. He's like, man, you're so monotone. And I was like, I don't know how to change the monotone-ness when I record, because I'm not a monotony kind of guy. I got some energy. I'm full of life. I probably need a little Adderall, but that's another story. But I'm full of energy, full of ideas, and full of passion. But he says, when I come across recording these videos, he's like, man, you're just boring. And he's like, that's not you. Like right now, I got some passion.

Like a broadcaster. That's what you remind me of, is a broadcaster. Somebody you're about to announce a football game or a basketball game or something.

Yeah, like I posted one today, I was like, ah, we did a drain yesterday and today it's like, I don't know what I'm recording. I like, I just get in this like weird, you know, robot voice. But like when I meet you and I talk like I'm not this, you know, you know, boring kind of guy. No, I got the energy. I have the passion. I have, you know, excitement. But my buddy's like, you need to show that more.

You just got to open up and just let it loose. And then another thing is, don't worry about what you're recording, even if you mess up on some words and stuff like that. That's just showing your authentic, authenticity or whatever the word is.

Yeah, no, I know what you mean. Yeah.

You're showing that to your audience or whatever, instead of them being like, is he reading a script or something? Because they don't want you to be. They don't want to be looking at the Internet and being like, damn, that motherfucker is reading a script. Let me just exit out of that. But if you're sitting there getting up there and you're like, oh, no, no, no, no. And you mess up something. They're like, oh, shit. He actually is fucking like got a script. This is let me tune into this.

Yeah, no, I gotta definitely work on that. It's always something, right? You gotta fix this, tweak that, adjust, get better. But it's like, okay, well I took that feedback and now I'm gonna try to implement that this week and the following weeks and just get better. But it's like, you're always learning, you're always growing, you're trying to... You know, evolve and get better, you know, like some things you don't want to hear and some things, you know, you want to hear, but it's like things you don't want to hear. It's going to make you, you know, better and stronger and better, but it's like, okay, well, damn, I needed that person to tell me like the truth. Right. You know, like I've been trying to ask customers lately, like, like, what did we do well? What did I suck at? And what can we improve at? And people are like, wow, you actually want to know? Yeah, I want this to be the best experience possible. What went well? What did I screw up at? And where can we get better on the next one?

Right. That's exactly it. You got to figure out where your customers are and where your business is headed and tune it in as best as possible to keep on scaling. Because otherwise, somebody's going to come back behind you wipe it all out.

Yeah, exactly.

All right, well, we're going to end that right here. And I appreciate you coming on here and explaining everything that you got going on. It's pretty cool to hear all the different things that you've been through and finding out that you ended up in outdoor designs.

Yeah, I appreciate you having me. It's been a pleasure. And we'll connect again soon.

Sounds like a plan, man. Well, that's the end of this show. Y'all have a good day. Peace. Thank you.

Thanks so much for tuning into this episode. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts. This way you'll get updates as new episodes become available. And if you feel so inclined, please leave us a review. And remember, pressure doesn't break you, it makes you. Until next time, friends.